Rachel Roy to Show Collection Online for NYFW

Thanks to the ever emerging power of cyberspace, fashion lovers are no longer required to physically attend New York Fashion Week. Rachel Roy has taken notice and decided to show her collection exclusively on Facebook.  

“Digital has always been an important platform for telling my story and connecting with women,” she explained to WWD. “I wanted to create a different experience that transcends just a brief moment in time and deliver it in a different way so people can take the time and experience it at their own pace.”

Starting February 8, fans will get a sneak peek behind the collection via Roy’s Instagram, Twitter, Facebook and Pinterest pages. Whether it’s hair, make-up or fashion pieces, NYFW will be more interactive than ever before. Her show will be available for viewing on Valentine’s Day at 11am at Facebook.com/RachelRoy.