Beyoncé Named New Face Of H&M Summer Campaign


In case blowing out your speakers with her vicious dual-cut “Bow Down/ I Been On” wasn’t a boss move, consider Beyoncé being named the face of H&M’s summer campaign a checkmate.

The popular retailed shipped Bey off to the Bahamas earlier this year to get her Sasha Fierce in the new campaign, aptly titled Beyoncé as Mrs. Carter in H&M incorporating the name of her upcoming tour. It will also come with a new track called “Standing On The Sun,” according to Vogue.

“I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind,” said Bey. “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

Read on at VIBE Vixen.