Marc Jacobs Stars in New Diet Coke Ad Campaign and Commercial [Video]

WWD reports Diet Coke’s creative director Marc Jacobs kicked off the soda brand’s fashion-focused “Sparkling Together for 30 Years” ad campaign in London on Monday (Mar. 11).

Jacobs designed one can per decade, so the commercial features a photo booth flashback to the ’80s, ’90s and 2000s.

The colorful and playful ads, photographed by Stéphane Sednaoui, portray Marc as muscle man in a skirt and button up.

Check out the commercial below and flip through the pics.

Photo Credit: Getty, Diet Coke