Sarah Silverman, Michael Cera Launch Youtube Comedy Channel At SXSW

Google has decided to permanently delete all videos from YouTube and replace them with one comedy station. Well, not exactly.

JASH, a new YouTube comedy network starring Sarah Silverman and Michael Cera, celebrated their kickoff in Austin at this year’s SXSW festival. The two well-known jokesters will be joined on the network by comedic rapper Reggie Watts and sketch duo Tim Heidecker and Eric Wareheim, who all playfully plan YouTube domination in the network’s trailer. Funded by Google, who specifically approached the stars involved, JASH will give the comedians free reign over the content produced for the online network as well as an individual channel for Silverman and company.

“We each have pages within Jash and we each can curate those pages,” Silverman told The Hollywood Reporter. “This is what we think is funny. It may not be your cup of tea, but there’s no testing involved, there’s no second-guessing of what a 14-year-old boy would like. It’s just a place to do stuff and fail or not fail.”

JASH is an acronym for “Just Attitude So Hey,” which came about as the five comedians were in a restaurant. And while material is still in the works, producers Douglas De Luca and Daniel Kellison (Jimmy Kimmel Live!) are optimistic about the network. Silverman is working on a “French film noir trailer” and Cera is putting together a 25-minute short film.

The new channel is scheduled to premiere a new video on April 8. Take a look at the network’s first video below: