Live Show Revolution: See The Visuals Mastermind Behind Coachella, EDC and Beyond

Sahara stage design at Coachella 2013

V Squared Labs is not a band, rap crew, DJ group or gaggle of event promoters. However, the company’s CEO and Creative Director Vello Virkhaus is the ultimate producer—along with his team of visual jockeys, programmers, architects and animators—this is the place where all the cutting edge displays for prestigious performances globally are created.

It’s just weeks after Ultra Music Festival’s double weekend super rave, Coachella’s Weekend One is currently in full throttle and Electric Daisy Carnival’s four installments are kicking off in the coming months—V Squared Labs designs for them all, and many more. An hour before veteran DJ, Moby, is scheduled to come discuss optical plans for this weekend’s Coachella performance (taking place tonight, April 13th), Virkhaus (somehow) makes time to take VIBE on a journey behind all those pretty lights that bring the music to life.

Get a gorgeous glimpse now. →