6 Female Celebrities Who Lost Endorsement Deals


Rihanna for Nivea

Rihanna’s good-girl-gone-bad lifestyle is a hit with many, but a miss with few, including Nivea. The skincare line decided to nix the singer’s advertisement after deciding her behavior didn’t match their values. “The advert starring Rihanna was a no-go. I do not understand how Nivea can be brought into association with Rihanna,” said the head of Beiersdorf, Nivea’s parent company. “Nivea is a company which stands for trust, family and reliability.”