Exclusive Interview: Shermanology Talks Afrojack, Festivals And The Future
Since releasing one of most popular EDM anthems of 2012 with Afrojack on Spinnin’ Records, ‘Can’t Stop Me Now’, the brother/sister/ cousin trio out of the Netherlands known as Shermanology have been on fire. They’ve played the festival and club circuit almost non-stop, soaking up the vibes that only seem to be getting better and better for the EDM culture in and out of the States. In fact, if you’ve seen them play at a festival, chances are you’ve caught them chilling in the crowd before and after their sets. They say interacting with their fans is key to understanding their music.
VIBE caught up with Dorothy, Andy and Leon before playing Pacha in NYC earlier this month to talk to them about their whirlwind experience and rise to fame in the EDM world. Stay tuned for their newest single, a solo project out on Afrojack’s Wall Recordings, "The Only Way," the video for which, is dropping first on VIBE.
Tell us about your new single, The Only Way, that you have coming out on Afrojack’s label.
Shermanology: It’s a really solid, hard sound. It’s kinda coming from an angle that people wouldn’t expect from us. It is something we’re really excited about [because] want to show different sides of us. We’re not really an only big-room kinda sound or only deep-house type of sound. All three of us have a broad type of taste in music. People don’t always know that. We want to do other stuff as well. That’s why we’re really excited about this one.
You guys have played all over the world, but the States is still a hot bed for EDM’s popularity. What were the biggest things you guys notice playing in the states versus elsewhere in the world?
The energy over here is completely different from anything that we see in Europe. Of course in Europe you have a good energy but out here it’s an entirely different movement. We call it the ‘flower power 2.0. great vibes’. The biggest example was they cancelled EDC Las Vegas last year because of the wind - if that would’ve happened in Holland where you have to send 100,000 people back home, you would have a riot.
Dorothy, you have probably one of the most influential female voices in electric music right now. When you sing live at these festivals and clubs, what’s that like?
Well if you get scared, it can kinda mess you up… I just think a stage is a stage. You got to make it work. You figure it out.
In terms of technicians, when you start out, they’re not prepared for what you’re doing but then you start sending out a rider that this is what we’re going to do and you explain to them, ‘This is what we’re going to come into do.’
You’ve played pretty much all of the major festivals in the states. Where do you go from there? What’s the next big thing that you guys are looking forward to?
The main thing last year and the year before was the experience you get in America, so with the knowledge you have from the festivals and the clubs, you go back home and you go back into the lab and you make new music with a totally different views. We think that was the most important thing that happened to us last year. Not everything that works in the US works here [in Europe]. It’s a totally different ball game. The most important thing from last year taking it back home and making new music.
What do you want to do with your music in 2013 to stand out from the pack of producers and EDM artists that have come out of the woodwork?
Sometimes it [EDM] misses a little bit of soul. That’s the mission we are trying to achieve this year. We’re going to do a lot more musical stuff, more stuff with orchestras we’re going to do some R&B kinda stuff, but a combination with R&B with house. We’re going to do some interesting collabs this year. It’s not going to be your average 120 bpm boom, boom, boom.
What’s your guys’ take on the evolution of EDM from one sub-genre to the next?
It’s a circle, the electro gets harder and harder and harder… You’re going to reach a point it’s not going to become any louder. That’s when people get rebellious and go the opposite way. House started doing what techno was also doing, they said you know what, where going to switch. It’s going to go round and round and round. House a couple years ago is what Techno is doing now. It’s just in terms of what the producer wants to do at that moment.
Do you have a wish list of artists you’d like to work with?
Janelle Monae, Beyonce and Rihanna would be awesome. Outkast … James Blake … we love him. We have a whole list of people we’d love to work with, even System of a Down. We’re all over the place, we could work with anyone … We just do whatever feels good.
Do you guys have any plans to do work individually as solo artists?
Once we complete this journey together and we reach the goals that we want to do as Shermanology. Right now, [we] don’t want to do anything by [ourselves]. Working alone isn’t fun. [We’re] working with family now, which makes it that much better.
The key is, we all love soul. The challenge now is to bring what we love into electronic music. We need to find the balance between what we like in the clubs and what we like to sing.