H&M Upscale Store Collabs With Artist For New Collection


In the world of fashion, H&M is winning.

After opening a high-end store and snagging Beyonce, the retail giant has grabbed an artist for their next big project. The fashion-for-cheap shop has teamed up with artist Alyson Fox for & Other Stories’ summer collection.

Her signature geometric prints won’t be exclusive on store walls anymore but in your wardrobe. The collection will coat their bustiers, skirts, scarves and a myriad of accessories in colorful patterns and art deco accents.

The international-only line will be available in-stores and online May 30.

Flip the page to see the Austin-based artist’s designs.

Tags: H&M