Kardashian Makeup Line is Renamed Kardashian Beauty


Goodbye Khroma Beauty. Hello Kardashian Beauty.

The Kardashian’s have finally settled on an agreement for the name of their makeup line. Women’s Wear Daily reports that Khroma Beauty, the Kardashians’ makeup line, has been forced to change its name to Kardashian Beauty after Lee Tillett Inc., owner of Kroma Makeup, took legal action over the rights to the name.

Last June, Lee Tillett Inc (owners of Kroma Makeup (no “h”)) sent Khroma Beauty’s parent company, Boldface Licensing + Branding, a cease-and-desist letter, with accusations that the beauty company stole their name.

“Boldface, along with Kourtney, Kim and Khloe Kardashian, are looking to the future and see this change as a positive move forward,” says Nicole Ostoya, the holder of the license for the Kardashian Beauty. “We’re confident that it’s not the name that matters to our fans, but the Kardashian sisters’ commitment to making this line a true reflection of their love for cosmetics.”

The new items are set to be in Duane Reade, CVS and Sears within the next three weeks.