Reebok CEO Says Rick Ross Has ‘Stupid Advisors Around Him’


After Rick Ross issued his formal apology for his controversial “U.O.E.N.O.” bars, Reebok dropped their endorsement deal with the bawse. Now, the sneaker company’s actual head honcho Uli Becker was quoted at the Footwear News CEO summit Wednesday (May 1) as finger-pointing at Rozay’s handlers for the lyrical disaster.

That seemed less harsh than the statement Reebok issued after the deal went sour. “Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand…Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.” After all was said and done, the MMG spitter still thanked the shoes that cut him checks. “I want to thank Reebok Classics for their hard work and dedication over this past year.Good partners,good shoe.continued success.”