Watch: Lexus Global Brand Debut ‘Amazing in Motion’


Aside from producing high quality luxury vehicles like the LF-CC concept car and the IS sports sedan, Lexus is dedicating their efforts to a brand new global campaign.

Their innovative set of endeavors, aptly titled “Amazing in Motion” features several projects that the company says explore the complexity and beauty of motion through film, photography and technology. The first campaign brings to life two 11 ft. tall figures, both manufactured with 3-D printed bamboo and walnut, the same finish found in the luxe Lexus vehicles. Intersect by Lexus, Beyond by Lexus and Lexus Short Films are three of their upcoming initiatives set to launch throughout 2013.

Check out their new “Steps” Innovation: