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5 Reasons Why Vine Is So Addictive

With progressive technology comes new ways to steal our attention. Enter: Vine, the video sharing app that allows users to create six-second looping clips. In recent weeks, this tiny square on our iPhones has become a go-to while out hanging with friends, brainstorming innovative marketing ideas (hi, NBA!) and everything in between. We're not kicking Instagram to the curb just yet, but sharing life in motion has become our latest obsession. Click through the next pages to see why Vine is so addictive. 

1. You have a short attention span.

Society as a whole is suffering from the inability to focus (thanks, cellphones). Vine brilliantly crafted six-second clips that allow us to fully pay attention and not get distracted by, you know, real work. Don't feel bad, just keep scrolling. 

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2. We all secretly want our own reality show.

If skillfully produced, these short clips can transform into a tiny film (see: "An Editor's Love Story") or mini TV special, waking up our inner desire to have others watch us on repeat. And before you know it, you're feeding your followers almost every other six seconds of your life. Constant camera time? Yep, sounds very Kim Kardashian to us.

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3. Competition.

Fortunately for some of us social media users, Vine isn't about having the most followers. It's actually about making the dopest vids and pushing your creativity to the limit. The fact that your fave users whip up mini-films (see previous page) in six seconds is an indirect challenge. Until you master the stop-and-go editing on this app and gain some bragging rights, you'll just keep tapping and scrolling. Funny thing is, once you do become proficient in Vine, you won't be able to get enough of it.
4. Basic human nature.

Simple: Whether the person's a train wreck or their love life is perfectly normal, we want to watch the lives of others in full motion.
Twitter and Vine

5. Twitter love.

No matter how far we glide into the tech future, our home base will always be Twitter (sorry, Facebook). Vine's social marriage to the 140-character updates allows us to share vids instantly, even with those without the app.

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Red Bull Music's 'Inspire The Night' Series Introduces Chinese Female DJ Collective

Not only is female empowerment being highlighted across industries in the United States. Through their docu-series Inspire The Night, Red Bull Music is highlighting the NÜSHÙ Workshop, a female music collective hailing from Shanghai. The collective was founded by Lhaga Koondhor, Daliah Spiegel, and Amber Axilla.

In episode three of the series, Shanghai-based NÜSHÙ artist Lin Jirui is highlighted. Jirui, a DJ who mixes techno, gabber and grime in her sets, discusses the importance of music in her life, especially growing up in a strict household where she was often told by her mother "don't be too different."

NÜSHÙ was named for the centuries-old Chinese script used exclusively by women for communicative purposes, and focuses on inclusion through connection, education and championing "femme, femme-identifying, queer, LGBTQ+, and non-binary individuals." The collective provides its members with the tools needed to succeed in their careers and in life.

“[NÜSHÙ Workshop] is not about becoming the next great DJ, it’s a safe place to discover something. There is so much love and passion…,” says co-founder Koondhor in the episode. “It’s a space where friendship is growing.”

Check out the full episode above.

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Shot by our dear friend @mathildeagius in Shanghai during our @redbullmusic Inspire the Night shoot. Watch the full episode through the link in our bio!

A post shared by NÜSHÙ女术 WORKSHOP (@nvshushanghai) on Feb 18, 2019 at 6:21pm PST

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va DuVernay speaks onstage during the Academy of Motion Picture Arts and Sciences' 10th annual Governors Awards at The Ray Dolby Ballroom at Hollywood & Highland Center on November 18, 2018 in Hollywood, California. (Photo by Kevin Winter/Getty Images)

Ava DuVernay And Theaster Gates To Lead Diversity Council For Prada

Major luxury brands like Prada and Gucci have been under fire since releasing luxury items with racial undertones. Sparking controversy that is not easily repaired with public apologies, Prada has announced a Diversity and Inclusion Council lead by director Ava DuVernay and social practice installation artist Theaster Gates.

Gates and DuVernay, who have used their art in social justice missions will join " Prada’s initiative to elevate voices of color within the company and the fashion industry at-large.” The pair will also help the brand provide the opportunity for designers of color to obtain internships and apprenticeships that are inclusive of diverse communities.

In a statement to WWD, Miuccia Prada, Prada’s Chief Executive Officer, and Lead Creative Director stated explained the brand's willingness to learn from their own mistakes while actively including creative of color in the company.

“Prada is committed to cultivating, recruiting and retaining diverse talent to contribute to all departments of the company, Prada said. "In addition to amplifying voices of color within the industry, we will help ensure that the fashion world is reflective of the world in which we live, and we are thrilled to be working with long-time collaborators, Ava DuVernay and Theaster Gates, on this important initiative. We look forward to working with the Diversity and Inclusion Advisory Council to help us grow not only as a company but also as individuals.”

The Diversity Council will work alongside the company's Social Responsibility department to recommend strategic approaches within the next few months.

 

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Solitary Alignment: 5 Self-Affirming Reads For Single Ladies On Valentine’s Day

Ahh, the Feast of Saint Valentine—the Hallmark holiday that strikes us with its arrow each year, for better or for worse, depending on your bae status. While the romantic holiday is adored and celebrated by many, if you’re still reeling over, say, your ex’s refusal to commit, chances are Feb. 14 is more of a heartache for you than anything.

But as a wise woman once said, “If they liked it then they should’ve put a ring on it.” So whether V-Day has you scared of lonely or sulking over a lost love, as another wise woman once said, they “would be SUPER lucky to even set eyes on you this Valentine’s Day. That’s it. That’s the gift.” Shout out to The Slumflower.

Sure, having a bae on Valentine’s Day is cool, but so is reminding yourself why you’re just fine without one (cue Webbie’s “Independent”). In fact, single folks have better relationships overall, according to the Journal of Social and Personal Relationships. You know how the old adage goes: love yourself before loving someone else.

For this Valentine’s Day, VIBE Vixen rounds up a nourishing list of books for our sisters doin’ it for themselves. Consider this your reminder of how badass you are—because you are! Oh, oh, oh. *Beyoncé voice*

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