Alexander McQueen Signs First Fragrance Deal in 10 Years


A lot can happen in 10 years, but apparently not for fashion brand Alexander McQueen. For the first time in nearly a decade, the high-end brand will launch a new fragrance with Procter & Gamble, the manufacturer who created fragrances for Gucci and Dolce & Gabbana.

“Creating a fragrance feels like a natural progression as it enhances the world of Alexander McQueen. I’m very excited by this opportunity to collaborate with P&G Prestige, to work together to create a scent that captures the unique sensibility of the house,” said Sarah Burton, creative director of Alexander McQueen.

There’s no release date yet, but we’re waiting with bated breath.

Photo credit: WWD