Usher Fights His Dark Side in New Samsung Ad [Video]


If our alter ego is anything like Usher’s, don’t piss it off.

Samsung released their newest short film, Looking 4 Myself, titled after The Voice’s coach’s last studio album. After using Smart Interaction on a Samsung Smart TV to flip through pictures of an old romance, Usher meets his stronger, darker side and faces off in a full-on battle. As the Rick Lee directed-short rolls on, onlookers of the superhero-like fight preview all the features of the progressive technology, exploring the power of motion.

Press play to watch the video.