J. Cole’s ‘Born Sinner’ Beats ‘Yeezus’ To Gold

We all love to chart first-week numbers, but the album sales race is a marathon, not a sprint. While Kanye beat out J. Cole by 30,000 copies in their epic June 18th showdown, Born Sinner is outpacing Yeezus a month later. Cole’s sophomore album scored Gold certification, now reaching 506,000 copies sold. Meanwhile, Kanye’s latest sits at 475,000, just shy of half a millie. In the end, though, Sinner hip-hop is the winner. Cop Yeezus and Born Sinner today.