LRG 2013 Fall Lookbook Featuring Travi$ Scott

LRG Fall 2013 Featuring Travis Scott from LRG on Vimeo.

LRG’s latest seasonal offering, features Grand Hustle rapper/G.O.O.D. Music producer Travi$ Scott. The California-based clothing brand, chose to use the industrial terrain of Portland, Oregon as the setting for their Fall 2013 visual lookbook. Scott’s popular track “Upper Echelon,” serves as the title for the brand’s latest collection, while his tune “Dance On The Moon” is the music that plays throughout the clip. LRG team rider Chris Grenier appears in the video, alongside Scott, who’s credited as a creative director for the cinematic display. Their forthcoming line includes an assortment of camouflage, all-over prints, bold graphic tees, and a variety of accessories. The “Upper Echelon” apparel will be available soon via LRG’s online store.