Oscar De La Renta Unveils Fall 2013 Collection via Instagram [Photos]

Not only is Oscar De La Renta fashion forward, he’s social media saavy as well. Today, the legendary designer unveiled his newest collection on Instagram, leaving the runway for other designers to use. The photos, shot by Norman Jean Roy and styled by Alex White, are not only beautiful, but give the campaign an ethereal look.

Kate Bogucharskaia, Patricija Motiejunaite and Iris Van Berne model the collection, which is heavy on florals, beading and embroidery. Pre-order the collection here and click through for more of the Instagram unveiling.