Rita Ora Is A Material Girl

Madonna unveils Rita Ora as the new spokesmodel for her clothing line, Material Girl.

The icon and her daughter Lourdes are prepping their collection for the back-to-school season. They teamed up with the Roc Nation songstress and hit the streets of London for a promotional photo shoot for the teen-themed line.

Rocking their epic ensembles, Ora spoke on being chosen to rep the brand: “To be handpicked by Madonna, our icon and her incredibly cool daughter Lola is the largest of all compliments.”

“Material Girl means fashion, it means confidence. It means belief, inspiration, and the freedom to really express yourself.” She continued to gush, “I don’t think Material Girl follows trends, we make trends.”

The junior brand will be available exclusively in the United States at Macy’s and macys.com.

Head over to VIBE Vixen to check out photos from the shoot and the promotional video!