Robin Thicke Breaks Audience Record With ‘Blurred Lines’

You know you want it.

Up until now, Robin Thicke has always coasted on urban adult radio and R&B charts with minor hits “Lost Without U” and “Sex Therapy.” Pop hits eluded Thicke on his first five albums, but taking his sweet time has paid off. On Friday, Thicke’s label Interscope reported that his summer banger “Blurred Lines” had broken an unusual and random record for the highest radio audience ever.

“As of this week, the track has reached more than 242.65 million listeners, breaking the previous record of 188.8 million,” said the major label of the Pharrell-produced track.

Controversy proved to benefit Thicke on this track, also the lead single to the 36-year-old crooner’s album of the same name. When “Blurred Lines” dropped back in March, it was attacked by some for its racy “I know you want it” lyrics. When Thicke released a NSFW version of the track’s video featuring three naked models, it didn’t exactly help the cause. It ignited it. “Blurred Lines” has since spent seven weeks atop the Billboard Hot 100, and pushed past the likes of Daft Punk, Miley Cyrus, Justin Timberlake and Jay-Z on the iTunes singles chart.

In addition to its big audience record, “Blurred Lines” has “broken the record for biggest-single week downloads so far this year when it racked up more than 428,000 during the week ending June 23rd,” according to the same Insterscope press release. The track has been No. 1 in 80 countries and been certified 3x-platinum.

Blurred Lines, Thicke’s sixth album, drops July 30.