Chef Roblé to Launch a Women’s Fragrance

They say smell is closely connected with taste, and Chef Roblé Ali taking advantage of this belief. The star of Bravo’s Chef Roblé & Co. is teaming with Brands With Purpose to launch a women’s fragrance.

The product is expected to launch next Spring and will be inspired by his favorite dishes. “As a chef, it seemed a natural fit for me to partner with a top perfumer,” he says. “So much about food and taste is actually scent. I find the idea of exploring the synergy between capturing the aroma of some of my favorite dishes by creating the first ‘Fragrance Recipe’ intriguing.”

There’s no word on what the fragrance will smell like (although rumors say it combines his Sparkling Cocktail and French Toast Crunch Dessert) but the chef claims it won’t be “just another fragrance.”

The initial line will consist of a 50 ml/1.7 Fl. Oz. Eau de Toilette (EDT) spray and, to round of the menu, two body care products: a revitalizing Shower Gelee and rich, indulgent Body Butter.