Insecure star and creator Issa Rae has steamed up timelines all across social media with her trailer for the upcoming rom-com, The Photograph. But after spending much of recent years behind the camera and in front of it with her popular show Insecure and as an executive producer for Robin Thede's Black Lady Sketch Show and Rap Sh*t, she's taking a stab at the music business.
In October, the award-nominated creative announced Raedio, a joint partnership with Atlantic Records which will enable her new baby to carve out more space in the crowded entertainment industry.
“Music has always been an essential part of every project I do and working with emerging talent is a personal passion,” Rae said in a statement. “Raedio allows me to continue that work within the music industry and audio entertainment space. The Atlantic team are innovators in terms of shifting and shaping culture. I’m excited to join forces with them to discover new artists."
Her label reveal kicked off the introduction of Raedio’s flagship artist, Haitian-American singer-rapper TeaMarrr and her single, “Kinda Love.” At the Soul Train Awards this week, she introduced Teamarrr to the audience for a solid performance of the single.
Rae’s track record with spotlighting “female, independent” artists is pretty impressive. From featuring music by Saweetie to SZA to Houston’s own Peyton on her show and soundtracks, Issa has an ear for future sounds unlike anyone else in the biz right now.
With that in mind, VIBE imagines 10 indie acts that we’d love for Issa Rae to sign to her budding label and champion artistic evolution.
If Issa is looking for new sounds in the “intense and sensual” department, then Emmavie is the right artist to turn to. Her rhythmic sensibilities enhance any room where lovers are looking to have a red light special moment. Much like her television counterpart, the Harrow, London original writes, arranges, and produces her own music with a mix befitting of Insecure’s vibe. Emmavie’s unique blend of electronic, R&B, and jazz on songs such as “Distraction” and “Can’t Get Over You” would play well over scenes where Molly is caught up between her would-be lovers, Niko and Dro.
Mylezia is considered by most underground R&B/soul lovers as the “King of the First State.” The Delaware Valley native has been recognized by her peers as a rising pop phenom with songs such as “Can’t Trust Your Smile” and “Party Of One” racking up thousands of views and streams online. Her independent success caught the attention of Meek Mill, which meant that the young sensation has not one but two cities riding for her. A nuanced performer with the radiance of a blockbuster supernova, Myleiza can be as powerful as any of today’s pop stars, while remaining down-to-earth like our favorite around-the-way-girls. Backed with an angelic voice and a long family history of singers, Issa Rae’s Raedio label would be betting on a sure winner with Mylezia.
Pasadena all the way down to the socks, singer-songwriter Bianca Leonor Quiñones has been a name that has rang bells around the indie LA R&B scene for some time. Better known as Quiñ (pronounced “Keen”), her song “Mushroom Chocolate” landed into lover’s Valentine’s Day-inspired date night playlists, thanks to her silky vocals and its guest star, Atlanta rapper-singer 6LACK. Her latest project, 7th Heaven, promises to up the ante with a true sense of after-hour musical adventurousness, which, judging by this, is right up Insecure’s lane.
Oozing danger and sensuality are two traits that singer-songwriter Liza Colby holds in spades. As the frontwoman and lead for The Liza Colby Sound, her sexy-soul vocals are paired with gritty garage textures that make for a thumping, late-night romp. Like Insecure, Colby exerts a confident charisma that blows away the competition and attracts people who enjoy good music with a bit of a rough edge. For example “Cryin,” off the band’s Draw EP, is powerful and free, yet a bit reluctant and demure as well. It would make for a perfect pairing alongside franchise artist, TeaMarrr, whose “One Job” sounds similar in subject and tone.
Jamilah Berry is a super-talented songstress with a strength in storytelling. Her replay-worthy 2018 EP, Salix Babylonica, placed her squarely alongside other UK R&B/soul artists such as NAO and Jorja Smith, thanks to her vocal skill and deft songwriting. Her ability to extricate emotion from inner conflict on songs like “Sunblock” and “More Than (>)” is a trait that Insecure fans have come to know and love from Issa Rae, making this Raedio connection one that would work greatly if it were to happen. With cosigns from Nile Rodgers and Roy Ayers, adding Jamilah Barry to Issa’s label roster is a soulful vibe worth clamoring for.
Yung Baby Tate
Even though 2020 is the year Yung Baby Tate will break out to the masses, Issa Rae has a chance to close by signing this ATL superstar talent. After gaining momentum in the streets with her #MegatronChallenge, bookended by her GIRLS and BOYS projects, Yung Baby Tate is setting her sights higher — and what better way to do so than be a part of Raedio? The versatile artist has explored the alternate identities of girls and women, making jams like “That Girl” and “Freaky Girl” standout amongst all the rest in the game. With Tate on board, Insecure could feature an artist who is thrilling when she’s just being herself on records.
To call bbymutha “underground” is a misnomer. The Chattanooga MC, whose real name is Brittnee Moore, is a new type of role model. Her parental advisory raps advocate for women to keep fake dudes in the rearview mirror and their money ambitions in the front. Think if Tiffany DuBois was riding for working mothers everywhere set to songs like “Rules” and “Lil’ Bitch,” and you have bbymutha. Raedio could serve as a stable place for the self-proclaimed “work-from-home” mother of four and her upcoming album, Prosperity Gospel. If Issa Rae has cultivated a career where she’s been “rooting for everyone Black,” then signing bbymutha would enable her to move into her “Spooky Mutha Mansion” without begging the white man for a job.
Tiffany Gouche is no stranger to the music scene, having worked with or shared a stage with the likes of Masego (“Queen Ting”), Terrace Martin (“Never Enough”), Lalah Hathaway (Honestly, 2017) and more. An all-around musician, Tiffany earned everyone’s attention back in 2015 with her esteemed Pillow Talk EP. “Red Rum Melody” might be a bit dated for another sexy-sex scene between Issa and Daniel, but songs like “Dive” and “Down” could be playful and flirty songs that would turn Raedio from a boutique label into a powerhouse that creates a much-needed discussion through stirring melodies.
Joy Postell is a rising soul singer from Baltimore who has already impressed music lovers with her debut album, Diaspora. Singing about self-love, self-acceptance, and self-awareness, Joy Postell packs a punch on every song she performs. Her mesmerizing vocals on “Make Believe” from Back and Forth (2019) and her advocate intonations on “Consciousness” reflect on what’s happening in her life and the world around her. Raedio’s stance as a label that empowers independent women would be emboldened with Joy Postell’s speaking-truth-to-power vibes on deck.
Manchester hip-hop songstress IAMDDB is defined by her songs of women empowerment, representation, and self-acceptance—three tenets Raedio subscribes to. At only 22-years-old, Diana Debrito has, in the past few years, graduated from a local favorite into a Miss Lauryn Hill-cosigned, buzzed-about artist all throughout Britain. Her wildly popular songs like “Pause” and “Shade” mixes hip-hop, trap, and silky Afro-jazz, and has garnered over 20 million streams on Spotify. As one of Forbes’ “30 Under 30” entries on its annual list, her independent status is ripe for Raedio to bring her talents to the U.S. as R&B’s next big thing.