Interview: Ryan Hemsworth Talks Growing International Appeal And Staying True To His Musical Quirk

Ryan Hemsworth knows he's weird; it's part of his charm. "I ... try to make people notice that you can be weird and still have success," he tells us over the phone. Hemsworth is, without a doubt, well on his way to success. He's often straddling the fine line that lies between electronic dance music, R&B and rap, which aids in building a steady fan base across all genres.

The Nova Scotian DJ/producer's music has been given the nod of approval by dance music titans A-Trak and Diplo, and his infamous guest remixes (he's reworked songs by Migos, Frank Ocean, Mikky Ekko, Lana Del Rey, Lianne La Havas and others) have become crowd favorites. On October 22, Hemsworth dropped his debut full-length album Guilt Trips via Last Gang Records, which boasts vocals from a potpourri of artists like Sinead Hartnett, Kitty, Tinashe and Baths. With a sound that bounces all over the place, there's more room for creative expansion and an even greater platform for global appeal.

VIBE chatted with Hemsworth about slowly but surely figuring out his style, having supporters beyond Canadian borderlines and his desire to pull up emerging talent to share the spotlight with him. --Stacy-Ann Ellis

VIBE: What about street culture influences you and the work that you do?
Ryan Hemsworth: It's funny to me because nowadays I'm pretty much a hermit and live inside, but growing up I was really into skateboarding, obviously music and everything. The sound and the stuff I saw through videos. And kids my age growing up influenced my tastes. I guess I'm a fan of people who are working hard and I look to people from my generation, whether its rappers or kids I know who are starting their own brands. I definitely get influenced by people who are at work everyday and trying to make something of their own name.

Since you've gotten a lot of buzz, how much do you think you're influencing the culture?
Just by how I try to push my music, make myself seen in a way and try to make people notice that you can be weird and still have success. I try to approach my music the way that I wanna do it. I can only speak on music. I think if people are getting any sort of inspiration from me, that's where it's coming from. Be as weird as you want and if you stick to your guns and keep doing it, people will just notice and they can respect your uniqueness.

How'd you describe your sound and style?
Um… I think my style is probably confused or uncertain [laughs]. I feel like I've always tried figuring it out. I've gone through lots of different phases throughout my life. I've been into rap for a little while, then I've been into indie rock for a while and stuff like that, so that kind of influence today is like trying to dress like Kanye West during his 808s and Heartbreaks or today I feel like dressing like Kurt Cobain. I jump around a lot, so maybe indecisive is my style.

That's not a bad thing.
Yeah, you get to make things fun instead of being the same everyday.

How exactly did you get started with your music?
I started making music when I was like 13 or 14. I started playing guitar and singing and recording myself, then producing my own stuff on my computer at home. Eventually it became more and more internal, just on the computer to the point where I didn't need any outer equipment or anything. That's how I became a producer/DJ or whatever. But growing up, I just followed stuff online. I had a cool cousin who put me onto good music, but it wasn't a super creative household or anything. I had to dig for stuff myself, which is kinda the fun part for me. I discover things and that's what makes music fun.

Did you have a co-signer kind of spreading your name around?
Yeah, for sure. When I was young and nobody cared at all, it was probably my cousin who's from Halifax, Nova Scotia. He definitely pushed me to keep doing stuff and put it out there regardless of if anybody listened or not. But I think once I was actually starting to get a little bit of attention, it was more people from other countries, which I think I appreciated the most. People in France like Brodinski, and in Australia, this radio host, [people from] from NY supported for a while. People in different countries and stuff, I think that I appreciated them because it meant that I could get out of my country and see the world.

Musically, what inspires you? What kind of sounds do you draw from when you're creating?
I think my friends, the producers that I listen to and that I'm associated with. I find that's a great push. If I'm listening to Baauer or something, it's a push for me to make stuff sound as good as their stuff sounds to me. It's also good to see those people having success. Sweet, they're doing it. That means I can do it too. I get inspiration from that.

In your opinion, what creators should we be checking for?
I'm a big fan of this kid who produces under the name Suicideyear. He's from New Orleans. It's funny because I followed him on Tumblr before he even made music. Random internet connection. And then he starts producing and immediately has his sound figured out, which I really admire because I feel like I'm still, after making music for a long time, trying to figure out my sound. Like damn, that kid's probably really gonna go somewhere and he's only like 17 or something. And there's another producer named Eric Dingus, which is his real name, which is awesome. He's from Texas and he literally just goes to a coffee shop every morning as soon as it opens, works on his computer all day and produces like 10 songs a day. I think his work ethic is gonna make him pretty huge. I think he's starting to do something with Been Trill. There are definitely some kids who are killing it.

What impact would you like to have in the long run in the music game and what are your next big plans?
I'm just trying to continue proving myself. People in interviews ask how I feel about my success. It doesn't feel like I'm anywhere near a point where I consider it success. Great things have been happening for sure. I just wanna continue to put out stuff, work with more and more unexpected people and also put on the musicians that I'm a huge fan of. If that's anything that I'm noticing, I now have the power to show people, hey this artist is really cool. I can feature them on my album, then someone would follow that and check out their SoundClouds or whatever, you know? That's the kind of stuff I wanna continue doing.

Which artists would you like to work with? Think dream collaborations.
Ben Gibbard from The Postal Service, the singer from The Wrens or work with random singers that I thought were awesome when I was in high school or in university. Like the singer from Jimmy Eat World. That would be amazing to do some collaboration with him. I think that would be a lot more unexpected and rare than doing another thing with a rapper or whatever.

It's funny. I definitely expected you to say Drake.
I mean, Drake goes without saying [laughs].

Be sure to check out the new CONS releases over at Foot Locker.

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'The Last Train To Paris' Turns 10: Revisit Diddy's Aug./Sept. 2010 VIBE Cover Story

YOU EVER WATCH a control freak mellow out? It’s fascinating. When said micromanager is Sean “Puffy” Combs, it’s an enlightening ordeal altogether. Sitting at trendy Asian eatery Philippe Chow in New York City, two days before LeBron James announces that he’s taking his show to South Beach, Combs has talking points: impact and legacy. “This ain’t a regular run,” says Combs of his two-decade laundry list of accomplishments. “I’m saying that in the most humble way possible. I’m me and I’m seeing it. Most times the impact of what you do you don’t even live to see it.”

He’s the only patron seated for the evening, lounging at a table that comfortably seats eight. This is clearly a Sean John zone. His voice remains even, but the arrogance skyrockets. “It trickles over into sports. It goes into the way the free agent negotiations are going. [Athletes] have that belief. But that level of confidence as Black businessmen wasn’t really there. Unforgivable swagger. That shit wasn’t there.”

Translation: Sean believes that his ambition has been infectious. In his “humble” opinion, his drive has taught the have-nots that not only can they have, but they can be gluttonous and acquire wealth rather than riches. Will it ruin his day if people don’t agree? Not really. But he’d still like the legacy to be accurately documented. His reactionary reflexes have given way to him thinking long term, which could be why he’s unfazed by trivial shots like 50 Cent’s claims of having nude pictures of his artist Cassie. He’s more interested in guiding careers—Rick Ross, Red Cafe and Dirty Money, among them. And really, he’d like to do square biz and have your kids’ kids respect him like his contemporaries admire Warren Buffet. That would truly be money in the bank. In the meantime, he wants to mellow with a plate of chicken satay and talk Diddy legacy.

VIBE: You have said that rap’s heavyweight class consisted of Jay-Z, Kanye West, Lil Wayne and Drake. Do you still believe that?

Diddy: Definitely. I feel like Drake is somebody that entered professionally in the heavyweight division. He didn’t come in as a middleweight, he didn’t come in as a light heavyweight, he came in as a heavyweight. He’s gonna be a force to be reckoned with for a while. He is the definition of a new age musical rapper . . . going forward a lot of rap artists are going to have [singing and rapping] in their repertoire.

What’s the ranking in that heavyweight division?

Jay, Kanye, Wayne, and Drake.

Jay still No. 1?

Hands down as far as worldwide impact and due to this last album [The Blueprint 3]. He’s moved up in the rankings.

People don’t realize that you two are friends and not just industry acquaintances.

Over the years as we’ve grown, Jay and I have needed each other. We’ve needed to be able to pick up the phone and call somebody that can understand what each other was going through. We needed each other to motivate each other; we needed each other to push each other. We needed each other to support each other and also to challenge each other. He’s definitely been a great friend to me. There’s never been anything that I’ve asked him to do or he’s asked me to do that we really haven’t done for each other.

Give an example of when you had to pick up the phone and call Jay for assistance.

I wanted to do something game-changing with Sean John. And I just picked his brain. I did [a fashion line] before him but I think that business-wise he did a lot of things better than me. He picked the right time to get out and get his check, to sell his company. We sat on the phone and talked about itŃput our egos in our pockets. I didn’t see Sean John versus Roc-A-Wear. I just saw that my man over here is doing it [and I had] a couple of offers for Sean John. It was a beautiful conversation, ‘cause we’re sitting down at this restaurant and we’re talking about apparel. We’re not talking about music. It was a beautiful moment. Two quarter-of-a-billion dollar companies—just getting advice from your competitor. It was something that you heard rich White boys do.

Dr. Dre said that the last beat that floored him was “All About the Benjamins.” How does that make you feel?

It’s humbling. I was in the studio with Dre the other day. He started working on a record for me. Watching him as a producer is watching greatness. We had a lot of similar traits. It was like looking in the mirror. He would ask questions like, “How you feel about this?” People don’t really understand true producers want to know how you feel about things. We are some of the most observant people on the planet.

You’re a lot more into the music now than the last time we spoke.

I was waiting to get a lot of inspiration from the outside and it just wasn’t coming. And I’m not knocking anyone’s hustle that’s out there. I just come from musical history that musically people gave more of themselves . . . I was able to go back and listen to all the great records that I made. I ain’t do it on purpose. Like sometimes I’d be in a club and the DJ was just throwing tributes and would go deep in the crates. I would be like, “Damn, I forgot that I made that one.” It just gave me a deep connection and another level of confidence for me to do me.

Are you feeling more comfortable writing on your own?

Yeah. I learned a lot more. I feel a lot more confident and free. On this album, I wrote like maybe two or three records by myself. But I still like writing with somebody. It helps me. Not using it as a crutch, but I get better results from co-writing; having my own feelings and thoughts, and, you know, getting some help with it. I love the feeling of collaboration, community in the studio. I don’t like being the mad scientist and being in the room by myself.

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Desus & Mero Bless A Bronx Bodega With A Year's Worth of Rent

You know them as the hosts of the hit Showtime series Desus & Mero, aka "the greatest show in late-night history, featuring only illustrious guests." These days you might catch them chatting with President Obama, but  Bronx natives Desus Nice and The Kid Mero have never lost touch with their roots as the Bodega Boys.

"On our first podcast me and Mero used to have to ride the train back afterward," recalls Desus. "And basically our conversation on the train sounded exactly like the podcast. And somebody was like, 'Yo, they sound like two guys you hear in the bodega.' Which was true, because when you hear guys in the bodega, they talk very passionately about things. They may not have all the facts, but they're talking with their hearts."

"Their confidence is strong!" adds Mero with a laugh.

"That's just us," says Desus. "We're raised in bodegas. Probably 90 percent of the food we grew up eating was either our mother's cooking or chopped cheese sandwiches."

"Facts," Mero confirms.

Ever since the pandemic hit, New York City's community bodegas have served as a lifeline by providing New Yorkers with daily necessities, especially in neighborhoods where door-to-door gourmet food delivery is not an option. But staying open hasn't been easy—the daily risks of doing business under threat from a deadly virus—not to mention a spike in robberies and violence—has made running a bodega very challenging, to say the least. But day in day out, in good times and bad, they find a way to keep their doors open.

"If your block is the solar system, the bodega is the sun," says Mero. "The hood orbits the bodega."

So when the makers of Pepsi cola decided to give back on the bodega owners who provide life-giving sustenance and ice-cold soda to NYC's five boroughs, they reached out to the Bodega Boys as their official goodwill ambassadors. Today Desus & Mero appear in a short film called The Bodega Giveback, which highlights the way one Bronx bodega overcame extreme hardship—and the way Pepsi is helping them keep going after 2020 comes to an end.

For Juan Valerio and his son Jefferson, the proprietors of JJN Corp Deli & Grocery in the Bronx, 2020 has been a horrible year. Juan still remembers when he came to America with his father in 1990. "To buy a bodega at that time was well over $100,000," Juan recalls in the short film, which you can watch above. "It was a dream that seemed unreachable. I never thought I would achieve it. And now this is what I do. My whole life is here."

Then in April 2020, tragedy struck when Juan's father lost his life to COVID 19. For the first time in three decades, the bodega had to close its doors down briefly. "It’s something very powerful to lose what you love the most in a split second," Juan recalls with emotion as his son comforts him with a hug. "Life goes on. And I decided to come back because he always taught me to work. To stay closed was disrespectful to him."

"He had to shut down for a little bit," says Desus. "But then he reopened cause the community needed him. Cause the lockdown a lot of stores closed down. And in the Bronx, you can't really get stuff delivered. And he's the hub. We heard stories of what he did, so we were like, how can we give back to him? Shout out to Pepsi with the Bodega Giveback. And just giving him a year's rent—that's the most amazing thing you can give a bodega owner. Shout out to Juan and his son. The look on their face when they really get it—you see the appreciation."

"It really hit home," said Mero. "Cause it's like, we're children of immigrants. So that could have been us—if we didn't get seen by the right people and put in the right positions, we coulda been workin' alongside our dad at a bodega. And then watchin' your grandfather pass away and then comin' back because you know how important you are to the community. Like, that's really selfless. It's just a dope story. And those stories occur all over the place, it's just people don't see them. Cause they don't get exposed on a national level. But a brand like Pepsi can put that on a national stage and be like,  "Yo, look—this is a mom and pop establishment for real. And these are the small businesses that you supposed to be supporting."

The release of The Bodega Giveback kicks off a larger holiday giveback from Pepsi this season that includes cash gifts to bodega owners and consumers across NYC's five boroughs.  “Pepsi has so many longstanding bodega partners in New York City,” said Umi Patel, CMO of North Division, PepsiCo Beverages North America. “They are not only pillars of the community, but they have gone above and beyond to take care of their loyal customers during the hardships of the COVID-19 pandemic. They have worked around the clock to stay open, filling shelves to ensure their customers, friends, and family have the essentials they need to stay home and stay safe. They have even shifted their businesses to meet the needs of the community, offering new delivery options, adding crucial items like masks and gloves, and more, all while dealing with their own personal challenges of the pandemic. We are proud to do our part in giving back to these unsung heroes.”

From now until December 20, Pepsi will also be surprising customers at local bodegas across the five boroughs by gifting pre-paid credit cards of up to $100.00 per customer.

As Juan says in the film, "one hand washes the other, and with both, we wash our face."

Check out our full convo with Desus & Mero above and the short film, The Bodega Giveback.

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Level Announces Their 'Best Man 2020 Awards' Featuring Entertainment Elite to Everyday Kings

It is a hard feat for media brands to survive the content landscape these days. To pull off the incredible undertaking of informing an audience as a new publication in the digital space is damn near impossible, yet the team at Medium's Level has done just that. To celebrate making their mark as a one-stop information shop for black men with their one-year anniversary this week, the team of bright and witty editors has launched their first annual Best Man Awards 2020.

The plan to honor the brand that started in December of 2019, focused on the interests of African-American males, has expanded into encompassing the efforts of a few good men during this mess of a year that is 2020. In doing so, those that broke through barriers of personal pain, new business frontiers, and support of others are highlighted and given the rightful pedestals to gain well-deserved props.

Of the 12 awards, esteemed gents like Swizz Beatz, Timbaland, and D-Nice are saluted as Quarantine Kings for their Verzuz and Club Quarantine (respectively) social media music creations that entertained the masses during the dogged days of our universal shut-down. There is also a heroic soul of a man who protected a black woman and her family from the surrounding presence of racist neighbors on his own time and dime. They have an award for Father of the Year, where former NBA all-star and champion, Dwyane Wade shines as a glowing example of understanding and ushering in new ways of parenting in today's society.

With the awards being a noble move towards giving Black men some much-needed praise in 2020, Level made sure to round up the last 365 days with themes on "The State of Black and Brown Men" as well. Essays that cover the realms of political ideology, coping with covid among Blacks health care workers,  how Black men fell short of protecting Black women, and exploring what Black men see when they look in the mirror (a piece that is a user-generated content driver/audience-led convo). All hard topics that need to be detailed, yet are rarely in a space for deep-dive convo.

Helmed by former VIBE editor-in-chief, Jermaine Hall, Level's editors explain their thoughts on the special coverage and celebration of their one year old brand:

“With the Best Man Awards, we wanted to lean into people who are doing incredible things to support society and publicly thank them. Anthony Herron, Jr is a hero. He stepped up to protect someone he didn’t know because, as he saw it, harassment is unacceptable. LEVEL wanted to make sure he received a nod for his heroics. But there are also several celebrities who are doing things outside of their jobs. D-Nice, Swizz, and Timbaland helped us cope through music. And it wasn’t a paid gig for any of them. They responded because people needed help healing so they provided care. That’s a strong attribute of the LEVEL man. It’s certainly is the definition of men being their best selves."

Click here to read about these individuals and learn more about the Best Man Awards 2020. Excelsior to Level.


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