Interview: Sick Individuals Reveal The True Dutch Vs. Swede DJ Rivalry And Details On Next Single

Dance music's next powerhouse duo comes in the form of Dutch DJs Jim and Ray, otherwise known as Sick Individuals, whose 'sick' music comprised of well-mastered beats and vocal pairings has garnered attention from the likes of Hardwell, Axwell, and Nicky Romero. No doubt by next year these two will be dominating the music charts and demanding the decks in the world's hottest clubs, which is why VIBE sat down with the pair to get their secrets to success along with personal thoughts on DJ Mag's Top 100. Read on to get the in-depth scoop on what it's like to work with Axwell, why USBs can be the worse and the true rivalry between Swedish and Dutch DJs.

VIBE: What are the qualifications are necessary for a track to be considered ‘Sick’ music?
Sick Individuals: It has to grab you from the start; good break with nice vocals and melancholic harmonies. Fresh, groovy and well-mixed/mastered.

Now how did you guys come together in the first place? I understand there was a musical chemistry you guys saw in each other - did you guys find this out by just talking to each other or was it established in a studio in Holland?
We’ve met each other during our study Music Composition & Production. On the first day you had to play your music you’ve created in front of the class and everyone was listening. We both loved each other's music, became buddies and that’s how it started! Love this story.

What are your thoughts on this year’s DJ Mag Top 100 results? Think they were spot on or is there anything you would change about it?
There are some weird people in the list that we’ve never heard of and that’s kind of fishy when you try to Google and look them up but there isn’t that much going on... Also, don’t understand why Dirty South isn’t in the list. Hardwell is definitely a well-deserved winner of the DJ Mag Top 100, but the list is so far away from what's actually important and fun about our scene. For us it’s all about the music and having a good time with the crowd.

You’re dropping a single with Dannic on Hardwell’s record label Revealed Records. What was it like to work with him?
Working with Dannic was really fun and enjoyable. We have such a good chemistry, and within a couple of days “Blueprint” was born. It’s such a great club track that we love to play it every time. It has funky beats and a hard drop, but also enough emotion to give that special vibe when your playing. "Blueprint" is currently conquering the Beatport Top 10!

You also did a single with Axwell. How was his production styles different from Hardwell’s?
We’ve haven’t worked with Hardwell yet, but he is a awesome producer from what we have learned from listening to his songs. In the beginning of 2010, his productions always stood out from everyone else. His kick popped out of our speakers and we’ve been slicing right away through his synths. We always wanted that to accomplish that then. Axwell is a legendary producer, he has proven his production skills big time when we did the collaboration 'I AM' - he is truly a perfectionist and is great in finishing details.

You’ll also be taking part in this new contest for the single’s official music video where you’ll be one of the judges. What sort of things will you guys be looking when choosing a winner?
We are looking for a fresh approach to the video, something that wouldn't necessarily come up directly with when you listen to the lyrics, but a more deeper thought when you dive in the emotion and feeling. Can’t wait to see them all !

Being from Holland, have you noticed a sort of secret rivalry in the EDM world between the Swedish and Dutch DJs? Who do you think comes out on top and why?
I think it’s always good to have a bit of rivalry between DJ’s, but not more than what is natural. It would be a nice story but there isn’t much going on between our countries other then the soccer match during WMC and Ultra between Sweden and Holland. FYI: Holland won.

What has been the craziest thing you have witnessed in your career, either on the road or in the studio, by another producer or fan?
Well there are a lot of things we’ve witnessed, but a recent one is this: We were headlining on a German Festival and having a good time, then all of a sudden the USB stick that was formatted twice before because of problems decided to just stop and fucked up the CDJ. The music stopped and we couldn’t get it running - fatal error on all linked decks. Our camera guy has it on video, and the look on Ray’s face is priceless. We were happy to have a backup USB with a good track to get the party going again, but we're never gonna use that USB again!

So far it’s been a really productive year for you guys. What else to have planned for the rest of the year?
The next record that will be released after "Blueprint" will be “Lights of Neon,” which was already supported by Nicky Romero and Hardwell the last few months. We’ve now finished the record and it’s about to be released on OneLove Records (the same label where we released our club-banger “Pepper!”) Expect another original this year and an awesome remix soon! Besides that, we are touring a lot, and currently on the road in North America. We also have a new website so make sure you check sickindividuals.com for all our latest 'Sick' stuff!!

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Ty Dolla $ign Releases New Album Feat. Nicki Minaj, Roddy Ricch, Kanye West And More

After a three-year album hiatus, Ty Dolla $ign released his latest studio effort, Featuring Ty Dolla $ign, on Friday (Oct. 23).

The 25-track album features appearances from Nicki Minaj, Kid Cudi, FKA Twigs, Roddy Ricch, Jhené Aiko, Kehlani, 6lack, Young Thug, Music Soulchild, Skrillex, Quavo, Anderson Paak, Post Malone, Kanye West, and more.

Powered by previously released singles, “Ego Death,” Expensive” and By Yourself,” the new album flexes a different music muscle for the Grammy-nominated recording artists who steered clear of  making club records.

“I was intentionally trying to not make club songs [talking about] hoes and *itches and all the sh*t I used to talk about,” Ty told Vulture in a recent interview. “I was trying to, like, talk about my life, and what it is now, and really do something different with it. I got a daughter going to high school this year, and she’s paying attention, and all her friends are paying attention, so I can’t talk as crazy or do the crazy sh*t that I used to do.”

Stream Featuring Ty Dolla Sign below.

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Jay Z Launches His Own Cannabis Brand

Jay Z is venturing into the world of cannabis. The  mogul officially announced the launch of his new cannabis brand, Monogram, on Friday (Oct. 23) marking his first product collaboration since becoming chief brand strategists of the Northern California-based dispensary, Caliva, last year.

“Monogram seeks to redefine what cannabis means to consumers today,” the company said in a press release. As many marijuana storefronts have implemented new rules amid the global pandemic, Monogram is also planing to launch an e-commerce sales option, “In an effort to provide a more tailored customer experience.”

Caliva and Hov opened their first Southern California storefront last year. Besides providing quality products, Hov aims to use his position at Caliva to help the formerly incarcerated (many of whom are not reaping the benefits of marijuana legalization) through advocacy, job training, and employee and workforce development.

According to the company website, Monogram uses “expert growers” to ensure that each marijuana flowers receives the “respect it deserves” in every stage of the growth process. Additionally, Monogram flowers are grown in small batches so that every plant gets “personalized attention.”

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Kehlani Plays Bryson Tiller’s Love Interest In “Always Forever” Video

Kehlani stars as Tiller’s love interest in the intimate new music video for “Always Forever,” released on Thursday (Oct. 22).

The stunning visual, directed by Glenn Michael of Toronto’s Kid Studio, is a creative take on how a relationship can become your entire universe. Tyler and Kehlani cuddle up, kiss, and hold hand in the steamy visual, prompting some fans to question the chemistry between the two. They might look pretty cozy, but Kehlani and Tiller are just friends (Tiller welcomed a child with girlfriend Kendra Bailey last year).

 

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🌎🎥💫Thanks Guys. #alwaysforever @kidstudio_ @ichiki @kehlani

A post shared by [ Bryson ] (@brysontiller) on Oct 22, 2020 at 12:35pm PDT

Kehlani shared some close-up stills from the music video on Instagram along with a message thanking Tiller for being a “solid” friend. “To one of my dearest friends…matching tattoos, years worth of stories, nights of dying laughter and holding each other down in the roughest times…I’m so proud of you. Thank you for being solid.”

The post was deleted after fans in the comments continued to speculate if the two were an item. Kehlani shared a follow-up message on her Instagram Story explaining in part, “I post lengthy captions about all my friends. You would have to follow me to know that.”

 

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#Roommates, #Kehlani explains her previous message to #BrysonTiller. (SWIPE for previous post)

A post shared by The Shade Room (@theshaderoom) on Oct 22, 2020 at 11:53am PDT

“Always Forever” is the latest single from Tiller’s newly released ANNIVERSARY LP.

Watch the video below.

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