Interview: Troy Ave Weighs In On Trinidad James' 'ATL Runs NY' Rant

Last night, Atlanta rapper Trinidad James ruffled more than a few feathers with his impromptu speech about the state of New York hip-hop. He basically went on a 3-minute rant about how rappers in the Liberty State aren't properly carrying the torch for the NY veterans that laid the ground work.

"I remember when New York ran this sh*t, dog. When Dipset was f*cking turned the f*ck up! We were in Atlanta like, “Oh my God, I have to wear my bandana on tilt like Juelz.” What the f*ck happened, dog? Us in the South, us ‘bammas, we just did our own thing. But now we run y’all, musically. That’s crazy!," said Trinidad.

"I’m not trying to start nothing, but if you want to do something we can do something because I don’t give a f*ck. I’m just being honest with you. I looked up to New York music. But now every n*gga that’s really popping out of New York, you might as well say he’s from Atlanta. He’s from Atlanta. Y’all got n*ggas that interview that are more popping than n*ggas that are rapping."

Well, VIBE needed to speak with one of the new Big Apple rappers to get perspective from an MC who is still trying to make sure New York is never disrespected in hip-hop. Read on to hear how Brooklyn native Troy Ave feels about Trinidad's words.

VIBE: What are your thoughts on what Trinidad James had to say about Atlanta running New York rap last night?
Troy Ave: I'm the type of person that deals with facts. It depends on what he means by "runs" because if he's talking about the music, nowadays music dictates the culture, and it's ass backwards because of social media and information spreading so quickly. So now you can have a soft-ass rapper who seems cool to the masses but it's really just corny. My culture dictates my music, not the other way around.

So if he was talking about "runs" in terms of Atlanta rap getting constant radio play and being heavy in New York clubs, then he's got a valid point. A real nigga like myself, I'm gonna deal with facts. I'm not upset about that, but all I want to do is restore the feeling in this city. That's why I named my album New York City. At a time, the Death Row and West Coast could have said they run rap, and they did! Until Biggie came out, and then Bad Boy was like, 'Ok, we run rap now.' There was a time when T-Pain was the only thing that you would hear on the radio, and then the whole group of Florida rappers had it on lock. But, Atlanta niggas been had it for a minute in terms of getting played everywhere.

To be clear: if Trinidad James meant "Atlanta runs New York" in terms of radio plays and in the club, then yes, I agree to some extent. If he's talking about "Atlanta runs New York" like if he comes to the hood, he'll be praised like a god? More than Troy Ave? Or any other New York rapper, whether it be Uncle Murda or Maino or niggas like that? Definitely not. He won't get more love in the streets than we will. But if you want to sit at home and listen to the radio or hear what's in the clubs, then he has a point.

In terms of NY not supporting it's own artists, he probably doesn't realize the support I'm getting now. My record isn't getting played as much as "All Gold Everything" like it should be, and even though that's not the case, it doesn't mean I'm not getting support from New York.

Why don't you think your music isn't getting as many spins on radio as "All Gold Everything"?
I think because when "All Gold Everything" started to pick up, he was on the major label [Def Jam] so he had the machine behind him to get a marketing/promo budget, a radio budget and shit like that. They have the bigger relationships to put that stuff into place. It's just like the Lady Gaga record getting mad play or the new Justin Timberlake.

A lot of times when you hear records from Atlanta breaking in New York, it's because New York DJs go out of town and get gigs and they get overwhelmed by records that are popping down there. A lot of people go to Atlanta and have people down there, so they're getting calls like 'Yo, you heard this new record?' Shit, that got popping like Rich Homie Quan's "My Type of Way," poppin' so they start playing it up here.

But you gotta deal with the facts. [Trinidad] used to say that when he was growing up, him and his homies would rock the bandanas like Juelz Santana did, so back then New York was kinda running Atlanta rap, I would assume. What he said is based on facts. He's got shows out here, while other artists aren't even bubbling in their own town here. And I know that New York City: The Album is classic, and I'm charting on Billboard and I'm independent. It's album of the year, and that's not just my opinion, that's everybody's opinion. I'm putting on for the city. In a short time, I'm gonna be that nigga on top, and New York will be back where it's supposed to be. Just like when Biggie came through and all those corny, Afrocentric raps were hot and then Biggie came with the street shit for New York and restored the feeling, and that's what I'm doing. But now it's not Afrocentric rap or West Coast rap, it's Atlanta's rap that has a chokehold on the game.

So do you think the blame lies more with the artists and the quality of the music, or the outlets that are responsible for bringing that music to larger audiences, like radio and websites and so-called "tastemakers"?

If you call yourself a real nigga, you gotta take the blame and put it on yourself, so I'm gonna say that it's on the artist. I can't say for independent artists like me, because when you're independent you have a ceiling until you break through like I'm doing now, but once you're on a major record label and you have a dope single or a dope sound, the label is gonna push that, and you're right here in New York so they're gonna lean on radio to play those records. It isn't some sort of conspiracy to make New York rap play the back.

Any Atlanta rappers you fuck with musically?
I like a lot of songs from down there. I used to love Young Jeezy a lot because he talked that street shit and I could relate to it, regardless of where he's from. I fuck with a lot of it, even "All Gold Everything" was a good song. But really all I'm fucking with is Troy Ave and BSB, which is Young Lito, King Sevin, and Avon Blocksdale. I've been working so hard on my album and I haven't been listening to any other artists because I didn't want other styles subconsciously affecting how I was rapping, like 'Oh I like that song, let me make a song like that.'

Future has got some dope shit, that "Turn On The Lights" was a great record, but I'm not riding around bumping that shit in my car. I'm only playing Troy Ave and BSB shit.

Can you clarify what you meant when you said "Kendrick Lamar is just a weirdo rapper" on "New York City"?
Basically, when somebody acts different than what you're used to... they're weird. Kendrick Lamar wears shorts above his knees. I'm not trying to diss the nigga because I'm just speaking the facts. If someone said 'Troy Ave is a rapper that drives a Benz. Troy Ave is a street rapper' that's true. And, you could say the same about Rick Ross, Jay-Z, and Biggie. There are a lot of niggas that are weirdos, that don't mean there's anything wrong with them being a weirdo or that they don't make good music. It's just the way Kendrick carries himself, he's always wearing a hoodie, that's some weirdo shit. If you seem shy, like a shy person to me is a fucking weirdo, so I'm not knocking him or trying to diss the nigga because that's corny. I don't diss people that I don't know.

I was clarifying what he said about being the King of New York. I said it's Big, Jay-Z, now Troy Ave here after. Kendrick Lamar is just a weirdo rapper, so he has nothing to do with being the King of New York. When he said that line, he was basically reiterating a Kurupt line [from "Calling Out Names"]. He was just being lyrical. He said that, so I decided to say some shit that was factual and would make sense. I been telling people I'm gonna be that nigga, and I always mean what I say. I don't exaggerate and I don't lie to be cool. I speak in facts. We have to have labels with shit. Street rap reigns supreme. Hipsters idolize street rappers.

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Interview: Suave House Founder Tony Draper Links With Celebs Like 2 Chainz, G Herbo and Nick Cannon To Feed Their Cities

The harrowing COVID-19 pandemic has disproportionately disrupted Black communities across the United States with cities like Chicago being among the hardest hit. Throughout the year, artists from the city have stepped up and held socially distanced food drives and PPE donations across the city’s South and West sides. With his deep ties to Chicago since the early 90s, Suave House Records founder/entrepreneur Tony Draper, alongside NBA veteran Ricky Davis, made the Chi’ their next stop as part of the nationwide Feed Your City Challenge this past October 17th at the Pullman Park Community Center.

The chilly, yet bright and sunny Saturday saw hundreds of people drive through the parking lot of the complex, receiving groceries from the many volunteers, gathered from across the city. Masked up with PPE in the trenches with the civilians were local natives and celebrity supporters like Chitown’s Grammy winning producer/music executive No ID, rap star G-Herbo, new rapper Queen Key, NBA star Jabari Parker to media/music entertainer Nick Cannon. Draper and Davis were handing off items and loading boxes of farm-fresh produce and meats in the trunk of cars, and offloading the 95,000 pounds of food to feed 7,000 residents. While they were not in attendance, Common with Jhene Aiko and Social Justice Collective donated funds for the free groceries.

“You can’t lead the people until you feed the people. We’re out here in the community in a real way. People always talk about what’s going on in Chicago and these are the things going on in Chicago. Positive things for the community during a time like this. People coming together and it’s a wonderful event,” said Cannon.

For Draper, bringing the Feed Your City Challenge to Chicago and being able to pull it off successfully was crucial because October 17th, marks the 24th anniversary of the death of one of Chi’s most influential DJs, Rapmaster Pinkhouse, who passed away in 1996. “It feels like myself and my partner [Ricky] Davis coming to Chicago and partnering with Common, No ID, Jhene Aiko, Nick Cannon, G-Herbo, Jay Allen, [local FM radio] Power 92 and Pat Edwards was a sign from God that it’s meant to happen on this day. Even though Pinkhouse is gone, he’s still influencing the south side of Chicago and he’s still sending us blessings. We had to pull it off, we had to,” Draper said with conviction. 

Meanwhile, Power 92.3’s DJ Pharris, DJ Nehpets, DJ Commando, DJ Amaris and Hot Rod were on the 1s and 2s while Parker, Hot Rod, G-Herbo, and community activists Joey G and Nico Naismith played basketball with the kids. A nonprofit Hoop Bus was set up with a small hoop with Black Lives Matter symbols and the names of victims who were killed by police officers. 

G-Herbo, who has been volunteering his time to the kids of Chicago throughout 2020 says that events like this are important to build and strengthen Black unity across the city. “It’s beyond just being able to feed and provide, it’s allowing people to feel unity in the city. This is the city coming together and a lot of important and powerful people coming from the city, all walks of life coming together for a positive reason and that’s what it’s all about.” When asked if this event defied the stigma of Chicagoans not being unified, Herbo exclaimed, “Absolutely! We unified right now and it’s only gon’ get better, so we’re just trying to lead by example and make this normal. This is not just an event, this gotta be the normal for guys like myself and for the city.”

And the people who showed up to receive their free groceries were more than appreciative. Takara, a mother from the Southside of Chicago says that while she found out about the food drive at the last minute,“It’s a lot of food out here, a lot of good people out here and it’s something that we need. Events like this are very necessary and it’s filling the need for families who can’t feed their children during these times. I wish I could have volunteered and done something more, but we need this.”

In a one-on-one with VIBE, the legendary Tony Draper talks about his connections to Chicago, the importance and impact of the Feed Your City Challenge, the role celebrities play in activism, and more. 

VIBE: Earlier you shared that Oct. 17th was also the day that Rapmaster Pinkhouse passed away. For the younger readers who might not know who Rapmaster Pinkhouse is, could you share who he was and why he was so important to Chicago?

Draper: For young people that don't understand how music was heard back then, there was no social media [in the early 90s], there was no Instagram, so you had to get your record to the hottest person in the city. That person had to make a decision about whether it was good or not. And if that person touched your record in Chicago, that person would spread, it was automatic. That’s what happened to a young Tony Draper with 8Ball & MJG’s first albums. He put his hands around it and he exposed it to the Chicago market. Every time I think about Chicago, I always think about Pinkhouse. Pinkhouse was the main reason why I even came to Chicago.

Talk about that. What was Chicago like for you when you first came here?

Coming to Chicago was a very interesting moment for me because when I came, I had my hat cocked a certain type of way and I didn’t know the rules and regulations. And he told me, “Tony, man you gotta keep that hat straight (laughs). And I kept it straight ever since. So, for me, doing my journey as a young Black man from the inner city, raised by a single parent, establishing Suave House at 16 years old, seeing what I went through to establish [the company], and make it a force to be reckoned with. That was an accomplishment, but also I wanted to touch people I knew understood the music and understood where I was coming from and the importance of a young Black man that was a true, independent CEO and giving me the avenue to get my music heard. I’m from Memphis, raised in Houston, but Chicago is Suave House’s biggest market to this date. They supported everything Suave House did and I wanted to bless them [with the Feed Your City Challenge], the same way they blessed me.

With the conversation within the music business revolving around Black Lives Matter and supporting Black communities, what do you think it’ll take to get many of these CEO and executives from the major labels to support these communities like what you and many of the artists have been doing across the country?

I think they have to be involved with people they’re not comfortable with. Stop giving money to these organizations you think is giving the money to Black people, because they’re not. Nobody is holding these organizations accountable. Do business with somebody that has their finger on the pulse. A person that you know is in the music business that has been very successful in the business. Like right now, the Feed Your City Challenge, we’re in our ninth city. We’ve had eight of the top music artists host these cities without funding from the parent companies. [The artists] are giving the money themselves. Jhene Aiko gave money herself. Nick Cannon, himself. Rick Ross, 2 Chainz…Pee from Quality Control. 

Pee was on vacation in Mexico and he took a private jet back to Atlanta just to attend Feed Your City in Atlanta. He didn’t have to do that, but he did because he cares about where he’s from. He cares about the area. He wants to take [talent] from the area, but he also wants to give back to that community. See, white people want to come and exploit your community, but don’t want to build a library over there, never build a basketball court, never build anything. When an artist is dead, they say ahhh aahh ummm. If you wanted to demonstrate good character, you would have said, ‘I made a lot of money off that artist. Let me do something for that community as a token of appreciation for birthing that particular artist.’

I don’t think we’ve ever seen that before.

And you’ll never see it unless I do it and I am going to do it. That’s why I’m in Chicago. I’m going to every city that has blessed me and fed my family because every time I feed myself, I feed my family, my loved ones, it comes from my fans. My fans gave me the opportunity by buying my records. I had a dream, I had a drive, but without the opportunity, you might not have heard of Tony Draper. So, I’m always appreciative of people that have helped me, that’s why I want to help them. I’m in the best place I could ever be in my life. I’m 49 years old, I’m successful, I’m good. Bro, you want to know what makes me happy? Giving to somebody else. There’s another star out there that’s hoping and praying that they could get an opportunity and if I could give them that opportunity, I’ll give it to them. I don’t relish in the attention; I relish in the accomplishment. Let me help somebody. And if I help them and they become successful, they don’t owe me a quarter. I won’t sign them to a management deal or nothing. I just want you to acknowledge it and pass it on. See, we got to learn how to pass it on.

With the timing of this event brought on by the pandemic, how do you feel about it all?

I think it was God’s mission. With COVID that’s really unfortunate, a lot of people lost their lives during this pandemic. A lot of people have lost their jobs, their homes, their properties. My heart goes out to them. But if me and Ricky Davis can put a smile on a mother’s face, a father’s face and feed their children, that’s all I need. I remember me and my mother going to churches and food banks, walking with free government cheese, powdered eggs and we was happy. We were so happy, smiling and grateful. I think without that, I don’t think we would have made it to the following week. So, I’m always thankful for everything God blessed me with. I don’t think I’m special. I think that I had a plan and I stuck to my plan and made it happen.

Suave House has had a lot of artists who have always been outspoken about social and political issues, [similar to like an] Ice Cube recently. Considering that, and what you’re doing with these artists for the Feed Your City Challenge, do you think that the role of the celebrity today is to get in front of these issues or to fall back and support the people who're already doing the work?

I think it’s a choice. For me, I’m not a city official, I’m not a politician. I’m more comfortable with doing and getting my hands dirty on the ground. If I was in Chicago building houses for people, I would actually be there. I wouldn’t [just] send no money or send a crew there. I would be there. That’s how I feel blessed. I feel blessed by actually talking to the people and them seeing me out there distributing groceries. I feel good when a person drives up in their car and they pop their trunk and say ‘Draper?! You putting groceries in my car?!’ And they may be happy about ‘Space Age Pimpin’’ or ‘I’m So Tired of Ballin’’ or whatever, but just the mere fact that they were happy about me putting groceries in their car meant more to me than anything else. I think it’s a choice you make as an individual.

For a lot of people, some celebrities end up causing harm because their celebrity and actions might overshadow the actual issue.

You know what though? Without you being a celebrity, you might not be heard. So why not use that platform to be heard? I think LeBron James is phenomenal. I think Ice Cube is phenomenal. You don’t have to agree with him, but you have to respect him for speaking his mind and trying to get something for Black people. Nobody else did it! Nobody else took the initiative to write a Black America contract and present it to both [Biden and Trump] camps. So, I think that was a phenomenal move, whether I agree with it or not, it was still a phenomenal move. We got to stop with all this goddamn talking and do some action.

Draper and Davis’s Feed Your City Challenge will be arriving in Compton, California as their next stop on November 21.

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T.I.

Interview: T.I. Talks Activism, Verzuz Battle, And His Desire To Produce A Biopic On His Life Before Fame

Although Tip "T.I." Harris has earned some very respectable stripes as an emcee for his successful rap career, the self-proclaimed “King of the South” moniker really began to take true form once he stepped into his community activism calling. He’s acted in blockbuster films opposite Denzel Washington, Paul Rudd and Kevin Hart, but his willingness to speak truth to power has shown an unwavering commitment to being on the good side of history, as opposed to choosing silence to secure a spot on the good side of Hollywood.

During this recent conversation, Tip talks about his upcoming Verzuz battle with Jeezy, politics, the Trap Music Museum, and his desire to make his TV/film directorial debut.

Be sure to check out his newest album, L.I.B.R.A available on all streaming platforms.

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Ziggy Marley's First Time Voting In America

No more long talking from politicians. Today, the people have their say at the ballot box. Judging by the number of voters who showed up early this year, the 2020 election is going to smash all records for voter participation. With a deadly pandemic, wildfires, floods, economic pressure, and a struggle for survival playing out from the tweets to the streets, the stakes have never been higher.

If you're reading this right now and you haven't voted yet, it's not too late. Get up get out and let your voice be heard. As Samantha Smith recently discussed on her IG Live, this year's election is too important to sit out.

Snoop Dogg will be voting for the first time this year—and he's not the only one. Ziggy Marley voted for the first time this year also and documented the process on social media. "I decided to vote and I wondered to myself why," Ziggy wrote on his IG. "Then I thought about those who came before, the price they paid. In part, I am voting in honor of them and to honor them, to not belittle their many sacrifices and struggles with my high jaded righteousness and indifference. Many brothers and sisters from numerous backgrounds and origins marched, bled, and died to give people like me basic rights in 🇺🇸 , the right to be treated like a human being, the right to vote."

As the eldest son of the Robert Nesta Marley aka the King of Reggae, Ziggy is part of a mighty musical legacy, but his father is more than a musical legend.  The new film Freedom Fighter—part of the 75th anniversary series "Bob Marley Legacy"—examines Marley as a symbol of human rights with a voice more powerful than any politician.

Ziggy has continued his father's musical mission as a solo artist and part of the Grammy-winning family group Melody Makers. His 2018 album, Rebellion Rises opens with a song entitled "See Them Fake Leaders," leaving no doubt about his views on the institutions of government. Still, Ziggy remains engaged in the political process, doing his part and encouraging others to do the same.

"Imagine if Martin Luther King Jr, John Lewis, and others thought, 'Voting rights? Civil rights? Who cares? What difference will it make?'" Ziggy wrote on IG. "Just imagine what the world would have looked like now if not for their sacrifices. Go ahead, imagine it. Can you see it? Well, what do you think?"

"To be clear voting is not the end-all," Ziggy Marley added. "It is a small piece of a puzzle and just one of the tools in our toolbox that we must use as part of a larger effort to bring positive beneficial changes for all people. The work must continue at maximum effort after elections regardless of the outcome." Ziggy emphasized that he was not voting for a party or a person for an idea. "Even though we have differences we can be better human beings, more united human beings, more loving human beings, equal human beings, just human beings. The politics will come and go left right and center but still through it all the humanity that we must show to each other is not negotiable."

Ziggy voted by mail this year, but for those of you standing in line today to exercise your right and let your voices be heard, Ziggy curated a special playlist for Tidal's "Hold The Line" campaign. Music to vote by—from Ziggy and Bob to Fela and James Brown, not to mention Public Enemy and Rage Against The Machine.

Ziggy Marley’s new album, More Family Time, is out now on all music streaming platforms.

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