New Video: Rihanna ‘What Now’
After teasing us for days, Rihanna comes through with her visuals for “What Now,” directed by Jeff Nicholas, Jonathan Craven and Darren Craig. RiRi goes solo in the new clip as she appears to be in a battle with herself over love… and possibly more.
‘It’s going to be kinda eerie, very creepy, since it’s one of those songs that could get boring with the visual,” the singer said. “Everyone is probably expecting a narrative type video or a love story of some sort. Something really soft and pretty. It is pretty and kinda soft, but it’s really a little demented.”