Diddy To Expand Alcohol Empire With DeLeon Tequila


Now that he’s made Ciroc Vodka a $100 million franchise, Page 6 says Diddy is looking to expand as he partners with high-end DeLeon Tequila.

The tequila company was founded in 2008 by Brent Hocking and introduced to the U.S. Market during Cinco De Mayo, 2009.

Diddy will reportedly be celebrating the new deal and the new year with an extravagant party at his mansion on Miami’s exclusive Star Island.

His new tequila, which ranges in price from $140 to $825 per bottle, will naturally be served. Past NYE parties of his have brought the likes of Naomi Campbell, Rihanna, Robin Thicke, Queen Latifah, and Mariah Carey, and this year will feature Q-Tip and DJ Ramadus on the 1’s and 2’s as well as an expected appearance by Pharrell. — Max Weinstein