jay z and beyonce jay z and beyonce

Jay Z And Beyonce's Vegan Challenge 'Has Been Easier Than Ever'

Music's First Couple switching up their regimen to an all plant-based everything diet was no random coincidence. Jay Z and Beyonce first announced their 22-day vegan challenge on Hov's 44th birthday last week and the man responsible for it is the rapper's vegan coach Marco Borges, a.k.a. "my friend Marco." Here,Cosmopolitan.com got a hold of the power couple's cuisine culprit and got the skinny on their new routine.

What prompted Jay Z and Beyoncé to try a plant-based diet?
Jay and I were having a conversation a few months back, and I challenged him to adopt a plant-based breakfast. He said, “I could do that. I think that would be easy.” He did, and it was even easier than he thought. A few weeks back, he called: “You know, I’d love to try to go vegan. My 44th birthday’s coming up, and there’s just something about it that feels right to me.” He said, “I want to do it the day before my birthday, so that on my birthday I’m eating this way, and I want to do it for 22 days.”

Why 22?
In order to get to forever, you’ve got to get through 22 days, right? Psychologists discovered it takes 21 days to make or break a habit. When you tell someone, “You can’t eat meat again,” guess what happens? They fail. So, “Just try it for three weeks. It’s less than a month. It’s not difficult.” Subconsciously, you’re setting them up for success.

How’s it going for Jay Z and Beyonce?
They feel great. Energy levels, everything. They love it! It’s been easier than either could have imagined. I don’t know what they expected, if they thought they’d be eating grass all day. [Laughs] We’ve cooked some delicious meals here at home — home meaning the hotel in LA. I imagine most people think they have 10 chefs cooking 15 different unbelievable vegan meals at all hours. But, the truth is, we’ve made do with what we have in our surroundings.

Was there apprehension going in?
Had I pushed this on them, there might have been. But they brought it up. There hasn’t been one moment where they’re like, “I can’t wait for this to be over” or “As soon as this is over, I’m eating a steak.”

Do Jay or B have a favorite fruit or vegetable?
Brussels sprouts have been a hit.

Have they mentioned any desire or lack thereof to share their plant-based diet with Blue Ivy?
Blue Ivy's off limits. Sorry!

via Cosmopolitan

From the Web

More on Vibe

SZA Calls For Peace While Receiving 'Rule Breaker' Award At Billboard Women In Music

SZA called for peace and understanding at Billboard's Women In Music event Thursday (Dec. 6).

During her speech for the Rule Breaker award, singer-songwriter recalled today's climate, asking her peers and those watching at home for a little bit of peace.

"I'm sorry for the state of the world honestly, for everybody in this room and I pray that all of us just get through it a little bit easier and just try not to lash out at each other," she said.

The recurring theme of unity among women was also heard on the carpet from artists like Tierra Whack. In addition to her message of love, the "Broken Clocks" singer also thanked her TDE family for rocking with her creative process.

"I'm just so thankful for everybody having patience with me, " she said. Shouting out the key members of her family in attendance, the TDE affiliate gave praise to her mother, father, and grandma. In this brief speech centered around the artist's growth Solána Imani Rowe, known more commonly as her stage name, Rowe everyone for their trust in her.

"I'm grateful for everybody taking the time to have the patience to watch someone grow, it is painful and sometimes exciting but mostly boring. And I am thankful for Top (Top Dawg Entertainment's Anthony Tiffith) for not dropping me from that label. For Peter, who I change my ideas every day and he be like okay I like this," she continued.

Thanking the likes of musical powerhouses like Alicia Keys and Whack, "The Weekend" singer offered her appreciation and condolences to Ariana Grande.

Watch SZA accept the Rule Breaker award above.

READ MORE: Anderson .Paak, Tierra Whack And More Praise Female Artists At 2018 Billboard Women In Music

Continue Reading

Beyoncé, Rihanna, And J. Lo Make Forbes’ Highest-Paid Women In Music List

As November comes to a close, many publications will be crafting their year-end lists for all things pop culture. Forbes released a ranking of the world's highest-paid women in music on Monday (Nov. 19), with Beyoncé, Jennifer Lopez, and Rihanna holding it down for women of color.

Beyoncé comes in at No. 3 on the list with an earning of $60 million as she made most of her money through her historical Coachella performance, the joint album with husband JAY-Z, Everything is Love, and the Carters' On The Run II Tour in support of its release.

Jennifer Lopez made No. 6 for earnings tallying of over $47 million thanks to her lucrative Las Vegas residency, endorsements, and shows including World of Dance where she serves as a judge.

Rihanna follows behind the "Love Don't Cost A Thing" diva at No. 7 with earnings of over $37.5 million. Although she hasn't toured since 2016—thanks to her cosmetics and lingerie lines, Fenty Beauty and Savage Lingerie—the Bajan pop star has been keeping herself busy.

Forbes' annual list (which factors in pretax earnings from June 1, 2017, through June 1, 2018) has placed Katy Perry at the top with over $83 million in profits due to her gig as an American Idol judge and her 80-date Witness: The Tour that brought in an estimated $1 million per night.

Scroll down to see Forbes' full list below.

Katy Perry ($83 million) Taylor Swift ($80 million) Beyoncé ($60 million) P!nk ($52 million) Lady Gaga ($50 million) Jennifer Lopez ($47 million) Rihanna ($37.5 million) Helene Fischer ($32 million) Celine Dion ($31 million) Britney Spears ($30 million)

 

READ MORE: Nas Makes Forbes’ List Of ‘Hip-Hop Cash Kings’ For The First Time

Continue Reading

Kelly Rowland Hops In Her Bag With New Single "Kelly"

Kelly Rowland has it all and isn't afraid to brag about it on her new single, "Kelly."

Released Thursday (Nov. 22), the singer goes the clubby, confident route while rightfully dropping her attributes like her relationship with God, smoldering looks (a.k.a the drip) among other things. With "Kelly" being the first single since her 2013's Talk a Good Game, the singer comes out swinging, reminding everyone of her power in the game.

The mother of one has promised that her new tunes will be edgier and most honest than her past work that included vulnerable tracks like "Dirty Laundry" and massive hits like "Motivation" and "Commander." Speaking with Vogue over the summer, Ms. Kelly disclosed a few details behind the album.

“It’s about love, loss, and gain and whether it’s professional or with family or whatever, it’s just honest," she said. "I had no choice but to be honest and authentic with this record: it’s about friendship and marriage.”

She also explained a drop in confidence caused her hiatus. “I was thinking about pulling back from recording, but I couldn’t help myself: I still wanted to record. I still felt like I was missing something. The third year just came and left so fast. The fourth year I said: ‘I have to get to work’ and now I’m ready to release some music! I felt like I wasted so much time, and it was my husband who actually called me out on it. He said: ‘Babe, as great as those records were, I think you were nervous, you got gun-shy’, and when he said that it was like boom, a gong went off.”

Glad to have you back, Ms. Kelly. Listen to the eponymous record up top.

READ MORE: Kelly Rowland Debuts Smoke x Mirrors Eyewear Collection At Barneys New York

Continue Reading

Top Stories