Kobe Bryant’s ‘Comeback’ Commercial (Presented By Nike Basketball)


8 months after tearing his Achilles Heel and not only ending last season but potentially threatening this one as well, Kobe Bryant made a triumphant return to the court on Sunday night against the Toronto Raptors.

Nike always knows how to make the most of an event (and how to make a dope commercial, too), so they brought in Ice Cube to narrate a quick 30-second spot about how Kobe would still be a legend if he never played again, but he wouldn’t be Kobe Bryant if he didn’t try. Check out the new ad above. –Max Weinstein