Sony To Celebrate ‘Ghostbusters’ 30th Anniversary With New Merchandise
The new year marks the 30th anniversary of Ivan Reitman’s still popular paranormal comedy, Ghostbuster, which starred Bill Murray, Dan Aykroyd, Harold Ramis, and Ernie Hudson. Sony Pictures has something special planned for the occasion.
The movie studio is gearing up to celebrate Ghostbuster’s 30th by lining up a list of licensees for apparel, toys, collectibles and publishing. Targeting the film’s core fan base with products and events, Mattel, IDW Publishing, World Tech Toys, Mad Engine, Titan Figures, Uniqlo, Funko, Underground Toys and more are licensed to create action figures and other things for hardcore fans.
Additionally, Ubisoft, GSN, XMG, IGT and others will create interactive, gaming and slot machine items, while MDI is concocting a series of state lottery programs.
The coup de’grace in all of this is Sony’s partnership with pop culture art gallery Gallery 1988 to create a traveling art show that will feature top artists’ interpretations of Ghostbusters over the last 30 years. Posters and limited edition screen prints will be available during each stop of the tour, which will conclude in July at Comic-Con International in San Diego, Calif.
Hopefully, all of this hoopla will entice actor Bill Murray to step up to the plate and sign on to be involved in a third installment of the film.
The original film was released June 8, 1984 and also starred Sigourney Weaver, Rick Moranis, Annie Potts, and William Atherton.