Chris Bosh, Ray Allen To Celebrates MLK Day In 'Dream Big' Campaign
To honor Martin Luther King Jr. this Monday (Jan. 20) and Black History month in February, the NBA has announced their “Dream BIG” campaign. The spot, which features Miami Heat’s Chris Bosh, honors all those who dare to "dream big" both on and off the court and will air across 10 games on MLK day. The 20 teams hitting the hardwood that day will also be donning their "Dream Big" shooting shirts.
The campaign will continue throughout Black History Month, with veteran Ray Allen collaborating with the league to design his own commemorative shooting shirt. The shirts are meant to honor four of some of the most prominent African-American figures in history, including Dr. Martin Luther King, Jr., Frederick Douglass, Harriet Tubman and Bill Russell.
“The ‘Dream BIG’ campaign honors African-Americans for their countless contributions that have opened doors for people around the world,” said Saskia Sorrosa, NBA Vice President of Multicultural / Targeted Marketing. “With the NBA’s young and diverse fanbase, we felt it was important to create a program that would engage kids by educating them about black history to positively impact the future.”
The limited edition shooting shirts will be worn by players from all 30 teams at select games throughout February. For now, catch the spot with Bosh above.