Hip Hop Professional Shanti Das Talks New Book, Being A Boss And Changing The Game In A Male Dominated Industry


Qream Liquer Launch

And did you ever just have a fan out moment? Or did your professionalism always outweigh that?

Oh absolutely. I tried to always make it a point to where I didn’t play the groupie role. It’s obviously okay to admire the people you work with. But it’s a fine line there. You’re there to pretty much make sure their life and career run smoothly, and so they will respect you for the hard work that you put in.

But you’re telling me you were NEVER star struck? 

(laughs) There was ONE time I was star struck but I still tried to handle myself very calm and professionally. I think it was in 2002-2003, when I was working with Columbia Records. I was VP of their marketing and the president of our company, Donny Lenner, called me up to his office. And so he had told me a few months prior that we were thinking of a doing a one album deal with Prince. And I was like “omg that is like my idol!”

He knew that was the one artist as a child that I really looked up to and admired. He called me to his office, and I’m thinking I was in trouble, but Prince was standing in the door. And Donny was in the background pointing a finger at me like “I got you! I got you!” and I was just in shock. Prince was like “are you going to come in?”  It was such a freak out moment. He wanted me to watch his video and tell him what I thought. Crazy. That was such a crazy time. But as a result of that I got to market for his musicology tour.

Incredible! Would you say that was one of the best moments of your career?

Yes, definitely!