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Evolution Radio: How To Program An EDM Station

The amount of energy at a dance music festival is unlike anything else – but how can electronic music fans continue to connect with their favorite DJs and the excitement around the music after a festival is over? Dance music stations have exploded in popularity on digital streaming services over the last few years, but are they too niche to make a successful home on broadcast radio as well? Clear Channel has found that with the right programming the Evolution digital station on iHeartRadio also drew a huge audience over the airwaves, and has successfully made that transition with the introduction of FM stations Evolution 101.7 in Boston and Evolution 93.5 in Miami. Here’s what it takes:

#1: Get to know your listeners.
This sounds simple, but it’s important to get to know the community and their lifestyle behind the music. It’s important to know where electronic music fans spend their free time, what their friends are into and what really fuels their passions. They love the music but are equally interested in what artists are doing when they’re not on deck or in the studio.

#2: Gain credibility and don’t fake it.
Listen to feedback from fans online, at shows, at events and pretty much everywhere, and take it seriously. Our listeners in Boston asked us to bring on a DJ from their area, so we introduced DJ Costa, a Boston local who now has a weekly on-air show with Evolution 101.7 and Kiss 108; and Diplo has a huge active fan base in LA so we setup the Evolution with Diplo and Friends program on KYSR-FM. Dance music fans are extremely active on social media and aren’t afraid to express themselves, so it’s up to us to connect with them, let them know we listen and give them the music and experiences that they expect.

#3: Serve the community.
In addition to great music, focus on broadcasting content that will benefit the community and cater to its interests. Evolution 93.5 brought Miami Music Week to its listeners with a live broadcast from an exclusive party, which featured sets by Pete Tong, Fatboy Slim, Eric Prydz and more.

In Boston, Evolution 101.7 partners with local venues to do on-air giveaways for fans to win meet-and-greets, tickets and other unique experiences to shows that feature big-name DJs. The station conducted an Ultimate Contest for its listeners, and the winners received $1,000, a VIP trip to Ultra Music Festival and an exclusive lunch with Benny Benassi on a private yacht. By doing this, listeners continue to tune in not just for the music we broadcast, but also for the amazing opportunities that take the relationship with listeners to the next level.

#4: Mix it up.
Experiment with programming that helps fuel listeners’ passion for electronic music. While it’s crucial for radio stations to play music based on listener requests and feedback, it’s also important to keep up with their ravenous appetite for new music. In addition to broadcasting the music our listeners already love to hear, we focus on connecting them with great new artists and exposing them to new genres of dance music. Helping dance music fans discover new music and bridging the gap between them and their favorite artists is essential. Since Clear Channel began syndicating Pete Tong on over 90 Contemporary Hit Radio stations and broadcasting weekly specialty shows with established and rising-star DJs, even more listeners have been exposed to new sounds that they might not have discovered without radio.

As someone with a lifestyle built around electronic music culture, I always wanted to build a radio brand that really embodied the excitement around the music and its fans. I wanted to be the driving force behind stations that I would tune into personally, and would open everyone’s eyes to the music. Evolution is built on programming that is curated specifically for and by EDM fans, and as more and more casual dance music listeners dive deeper into the genre, there will be more opportunities to serve this listening community and its culture. Whether your first time enjoying dance music was hearing Calvin Harris on a Top 40 station or seeing Krewella at a local music festival, or if dance music is your religion, radio will always be there to play new music and keep the party going.

Adéllyn is the Program Director for Evolution, the “All Things Dance” station for iHeartRadio, and the Director of EDM Initiatives for Clear Channel Media and Entertainment. She oversees Evolution’s programming and promotions, connects artists with broadcast and digital radio audiences, and syndicates EDM talent. She books prominent EDM artists for events including iHeartRadio Music Festival, and transitioned Evolution’s digital platform into broadcast radio brands.

Fans can listen to Evolution on the radio by tuning in to Evolution 101.7 in Boston, Evolution 93.5 in Miami or Evolution on iHeartRadio, the industry-leading digital radio service.

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Dr. King's Childhood Home Sold For $1.9 Million To The National Park Service

The two-story Atlanta home that Dr. Martin Luther King Jr spent his formidable years has been sold. According to the Atlanta-Journal Constitution, the yellow and brown house on Auburn Avenue in Atlanta was sold for $1.9 million to the National Park Service.

Will Shafroth, CEO of the National Park Foundation said it was hard to place a dollar amount on the location where a lot of Dr. King's character was molded.

"It is difficult to value something this significant in our nation’s history. It is a priceless asset. It is one of the most important places to tell the story of America,” Shafroth said.

Bernice King, daughter of late the civil rights leader, said the King Center for Nonviolent Social Change had been considering selling the home since the passing of their mother Coretta Scott, in 2006. King said the center will focus on nonviolent educational and training programs.

“We are working on creating more robust, nonviolence training,” King said. “Our society is desperately in need of Dr. King’s nonviolent teachings right now in order to create a just, humane and peaceful world. That is what we are trying to put our energy in.”

The home was reportedly built by a white firefighter in 1895 and then purchased by Dr. King's maternal grandfather, Rev. Adam Daniel Williams, who was pastor at Ebenezer Baptist Church for $3,500. When King's mother and father wed in 1927, they moved. All of King's siblings including himself were born in the home.

Elizabeth Paradis Stern, spokeswoman for the National Park Service said the preservation of the home will not falter now that it's out of the family's possession.

“The most important thing about this is that this property will be protected and preserved permanently as one of our most important properties,” Stern said. “It is part of the American fabric.”

READ MORE: New Book Details Dr. King's Teenage Years And His Alleged White Girlfriend

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Donnie McClurkin Sent To Hospital Following Car Accident

Gospel legend Donnie McClurkin couldn't be more grateful after surviving a car accident this past Wednesday (Dec. 12).

The "We Fall Down" singer was driving on the road in the earlier part of the day when he passed out and began weaving into traffic. He reportedly struck the middle concrete island.

Following the incident, he posted a selfie of him on the hospital bed in scrubs on Facebook. Along with the photo, he explained that he woke up from the accident with stitches on his left thumb, on top of having a sprained wrist, and hurt knee. His car was also completely totaled.

"I AM ALIVE!!!! Somewhat mangled, stitches on left thumb, sprained wrist, hurt knee, but I’m still here! God and two angels saved my life!," the Grammy-winning artist wrote.

He also mentioned that two "angels" pulled him out the car to safety and medical attention. "I owe them...I am still here by the grace of God! Thank you, Lord...thank you!" he added.

On Friday (Dec. 14), McClurkin posted to his Facebook page again, sharing several photos of his destroyed car. "This is the totaled car that two angels rescued me from ....after passing out while driving I don’t remember most of what happened a day and a half ago...but God," he wrote. "I overrode doctors and sisters advice and flew to KENYA today for ministry Saturday @ TWO RIVERS. and home on this Sunday to celebrate life."

In happier news, McClurkin also took time to plug in his new Christmas single titled "My Favorite Things." Check out McClurkin's posts on social media and stream his new song below.

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Nicki Minaj's Boyfriend Kenneth Petty Received 18 Violations During Prison Stint

Nicki Minaj's new boyfriend, Kenneth Petty has a very troubled past.

On Friday (Dec. 14), TMZ revealed court documents disclosing Petty's history of disciplinary actions while he was an inmate in New York for manslaughter from 2006 to 2013.

When he entered the correctional facility, he was reportedly written up for creating a disturbance. Later during his stint, he was hit with a slew of disciplinary actions following a series of violent actions that included fighting, making terroristic threats, and "disobeying a direct order."

In 2009, prison faculty placed him in solitary confinement for four months as part of being reprimanded for nine different violations. Petty lost privileges that included the usage of the inmate telephone service, recreational activity, and the prison canteen.

In addition to his prison violations, Petty is a convicted sex offender. At the age of 16, he was tried as an adult served a four-year sentence for attempted rape of a minor.

Petty, who hails from the same borough as Nicki, Queens, knew the platinum-selling rap star since she was a teenager. They dated for a short period years prior to reuniting.

Minaj posted various photos of her and Petty going on a vacation getaway earlier this month. Sources close to Minaj told the celebrity gossip website that the 36-year-old hip-hop artist is  "happier than she's been in years" with Petty.

 

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READ MORE: Nicki Minaj Plans To Sue 'Daily Mail' TV Host Jesse Palmer

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