Hennessy Celebrates Its ‘Never Stop. Never Settle.’ Campaign in NYC [Photos]

Hennessy’s  “Never Stop. Never Settle” campaign is off to a running start in 2014. Yesterday (Feb. 2), while Seattle Seahawks fans were celebrating a Super Bowl victory, the liquor brand hosted a star-studded bash for the third anniversary of “Never Stop. Never Settle.,” which explores the journey and history of Hennessy.

Celebrity guests included Jay-Z, Beyoncé, Busta Rhymes, Bow Wow, Luke James, Tyson Beckford and more.  Kelly Rowland and Nas hit the stage for special performances and the latter also treated his VIP guests to a signature drink: the “Hennessy Big Apple.”

Flip the page for a closer look at the exclusive event.

Photo Credits: Instagram and Getty Images