Nike Announces The Return Of Lil’ Penny


Nike is resurrecting one of it’s greatest advertising ploys with Lil’ Penny, the miniature version of Anfernee “Penny” Hardaway.

It’s been over 15 years since Lil’ Penny was a hit amongst fans, so he let people know what time it is:

“I had it all. The cars, the fame, the mansion on top of another mansion. Then I got that itchy feeling. The league was pretty as a picture. But something was missing. It’s me! Li’l Penny! You don’t know my repertoire? You’re not familiar with my work? I’m a living legend. I’m your favorite player’s favorite player. I’m a baller, a lover, a poet. Any questions?”

It makes sense, since Nike is gearing up to drop the new Lil’ Penny Posite soon. Keep an eye on Nike’s Instagram to see what they do with Lil’ Penny next. — Max Weinstein