Watch: Kendrick Lamar, Rick Ross Perform At Beats By Dre Super Bowl Bash

Super Bowl XLVIII brought the biggest names to the Big Apple ahead of the brutal beatdown the Denver Broncos suffered courtesy of the Seattle Seahawks. Beats By Dre hosted a VIP pre-game bash Friday (Jan. 31) at the GRAFF flagship store on Madison Avenue where Beats’ custom diamond studded headphones, the gametime gifts for the Super Bowl competitors, were on display. The Beats after-party at Marquee hosted special performances from MMG Bawse Rick Ross and Compton’s own Kendrick Lamar to kick off the weekend festivities right. Relive the hype above.