New Video: Beyonce ‘Pretty Hurts’

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Beyoncé returns with another stunning video. This time, Bey plays a beauty pageant contestant who seems to have the odds stacked against her. However, the message here is clear: beauty isn’t just skin deep. Today, the songstress also has launched WhatIsPretty.com, For the campaign, Beyoncé wants fans to upload a photo or video to Instagram tagged #WhatIsPretty, capturing what the word means to them. via TIme