Vixen Chat: Dominique Penn Talks Philanthropy and Activism
Vixen: What is Everything Mrs. Penn Loves all about?
Dominique Penn: My brand is basically to channel moms by finding out their likes and their dislikes, while also finding comfortable clothes and better solutions for their children. I started Everything Mrs. Penn Loves on the premise of me not being able to find cute things for my sons. It’s so hard to find nice, cool, comfortable clothes for kids, especially boys.
When you go into boutiques per say, they are usually predominantly little girl. You never really go into boutiques and see little fly stuff for boys too and I kind of wanted to bring that to the Encino area because we always have to drive out. The nearest boutique from us is in West Hollywood, which is like a 25-30 mile drive. I really wanted to bring that to the area we live in because I wanted people to be comfortable with purchasing items from my store.
Vixen: What would you say is the next step in regards to expanding your brand?
Dominique Penn: Within the next five to seven years I plan for the brand to become EMPL, which is the acronym for “Everything Mrs. Penn Loves.” In addition to that, I am working on my children’s line, so I can start filtering some of my own items through my store. Of course I still have vendors like Young Versace and Cavalli that are in my store, but I actually want to bring a nice, cool, comfortable line to the area. I’m working on a tween line because there’s always that gap when children are about 10 or 11 years old where they’re wearing size two and three—that’s adult sizes, so they’re wearing ripped jeans and a 10 or 11 year old doesn’t need to be wearing ripped jeans. You have to keep them a child and I feel like when they’re getting older and their bodies are maturing they have to fit into these adult-like clothes. I want to also make something that’s comfortable for the parents and for tweens.