Watch: Producer Knucklehead On The Making Of August Alsina’s ‘I Luv This Shit’


Knucklehead, the man behind August Alsina’s “I Luv This Shit,” sat down with The Facts Remain to discuss the making of the now certified gold single. The producer shares how the young singer’s request for a beat with both an R&B and hood appeal turned into a hit song.

“‘I Luv This Shit’ was just one of the ones that came about and I felt the strongest about after I did it,” he says. “I knew when I made it, it was a hit, ’cause it didn’t sound like nothing else.”

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Explaining that Alsina wrote his lyrics in a half hour, Knucklehead also speaks on the song’s addictive quality and breaks down the making of the beat, detailing how each sound contributed to the finished product.

Watch Knucklehead’s interview with The Facts Remain in the video above.