5 Ways The New Clippers Owner Can Save The Franchise

Never before has the NBA faced the kind of scandal and potential public damage as it had with the Donald Sterling incident. The racist remarks turned the 80-year-old former owner, Sterling into a household name for all the wrong reasons. Facing fan and player backlash, NBA Commissioner Adam Silver placed a lifetime ban on Sterling and fined him $2.5 million dollars.

There’s still no definitive answer on how Sterling will respond, considering mixed reports about him fighting the ban and fine, and some that imply he’ll comply and sail off out of the spotlight. Today, news broke of former Microsoft CEO Steve Ballmer buying the Los Angeles Clippers for $2 billion dollars. If the league approves of the purchase, Ballmer’s buy could potentially reshape the league. But first, he’s how he could rebuild the image of the Clippers origination from jump street.