King of Pop: LeBron James And Sprite Introduce A New Slurpee Flavor
Recently, the good folks from Sprite dropped by the VIBE magazine office to share the latest from the partnership from LeBron James and Sprite. The Sprite team assured we’d be among the first to taste the new exclusive drinks and that it would be a fun surprise. When they showed up with the new Sprite 6 Mix Slurpee, things turned up in the room (as much as they could during office hours, mid-week).
Make sure you get your hands on a cup this drink inspired by the first, limited-edition Sprite flavor developed in partnership with LeBron. Combining the refreshing taste of traditional Sprite with natural cherry and orange flavors, the thirst-quenching frozen treat is just in time for summer.
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“The all-new Sprite 6 Mix by LeBron James Slurpee is the latest way we’re elevating our decade-long partnership with LeBron to a new level,” said Kimberly Paige, Associate Vice President, Sprite Brands, The Coca-Cola Company. “It’s been a great experience working with LeBron to create a unique and refreshing Sprite flavor. And, we’re eager to extend the innovation of Sprite 6 Mix by partnering with 7-Eleven to offer our fans an ice-cold Slurpee drink just in time for summer.”
Fans can download the free 7-Eleven mobile app for iPhone or Android platforms to receive a coupon for a free small Sprite 6 Mix by LeBron James Slurpee. Beginning June 9, the coupon will be available through the savings section of the 7-Eleven app and valid while supplies last. Additionally, Sprite and 7-Eleven are launching an Instagram-based photo contest. Participants can enter to win prizes from Sprite and 7-Eleven by entering photo challenges with their Sprite 6 Mix by LeBron James Slurpee in hand. Prizes will include autographed LeBron James jerseys and autographed Sprite 6 Mix cans, as well as 7-Eleven gift cards and free Slurpee drinks for a month. (Official rules here: slurpee.com/Sprite6mixcontestrules).