Pepsi Gets In On Fashion in Their 2014 Capsule Collection
Pepsi is known for taking over the streets, but this time it’s from a fashion aspect. The soft drink company showcased its “Live For Now” collection last week, which was designed to invigorate the brand’s 2014 football campaign. To make the collection a success, the iconic brand collaborated with cutting edge international designers that included Original Penguin by Munsingwear, B&O Play, Gents, Goodlife, Del Toro and SHUT.
Available now in 15 stores including Bloomingdale’s flagship store in NYC and select e-commerce sites, Pepsi’s 60-piece capsule collection features a stir of apparel, footwear, electronics and skateboards with a mosaic of graffiti art for that everyday casual street-wear look.
See next to get a glimpse of Pepsi’s footwear.
Photo Credit: Instyle.com