Samsung Builds An App For LeBron James


LeBron James seems to have it all. Multiple NBA titles, MVP awards and endorsement deals galore. So what do you do for the man who has has it all? Build him an app that allows fans all-inclusive access the man behind the brands. At least that’s what Samsung did for the NBA’s current king. For more info, see the announcement below:

Dallas, TX – May 1, 2014 – Samsung Telecommunications America, LLC (Samsung Mobile) today announced “LeBron,” a mobile application that will give fans unprecedented access into the athlete’s life. Exclusively for Galaxy owners, the app provides a unique look into the life of LeBron James as he journeys through the NBA Playoffs.

The LeBron app will allow fans a glimpse inside LeBron’s world at a time when the Miami Heat player is in the midst of his busiest and most exciting time of year. The app will share never-been-seen content including photos and video both on the court and off the court along with game highlights and stats during the NBA Playoffs.

“We are creating content and services that enhance the consumers’ experience with our products,” said Todd Pendleton, chief marketing officer at Samsung Telecommunications America. “The LeBron app is the first of its kind that allows him to connect with his fans in a unique way, and gives our Galaxy owners an exclusive, insider’s view into his world.”

The exclusive content will focus on all areas of LeBron’s life, featuring four sections to browse:

1.) Athlete: Photos and videos of his workouts, daily life as an athlete including his routine for getting ready for games, post-game remarks and more.

2.) NBA Playoffs: LeBron’s season and career along with live scores from the Heat’s playoff games.

3.) Style: Photos and videos of his classic style, sneakers of the day, off-the-court looks, a radio that plays his favorite songs, and more.

4.) Journey: Insight into what fuels LeBron off the court including, his charitable work with his Foundation, as well as his home life with his wife and kids.

The app was built by Samsung in conjunction with the NBA and is available on the Galaxy S® 5, Galaxy S® 4, Galaxy S® III, Galaxy Note® 3, and Galaxy Note® II through theGoogle Play store.