Camron_1

SoundCtrl: 8 Essential Keys To A Good Music Technology Brand

Cam'rom makes a surprise performance at SoundCTRL's fifth Annual FlashFWD Awards

Last week, the fifth Annual FlashFWD Award show went down at Irving Plaza in NYC, celebrating the leaders of music and technology. Recognizing the tireless efforts put forth by the innovators and companies that are changing the face of music and the community shaping the culture, FlashFWD awarded music tech’s elite including: Shazam (Best In Discovery), Skrillex (Best In Album App), RITHM (Best In Mobile & Tablet), Insomniac Events (Best In Live), Next Big Sound (Best In Artist Support), Beyonce (SoundWav Influencer), and Andreessen Horowitz (Investor of the Year).

In addition, Cam’ron performed the freshly released “Dipshits” off his forthcoming EP ‘Federal Reserve’ live for the first time at SoundCTRL's 5th annual FlashFWD Awards and Vic Mensa was also on the bill, taking the stage to perform his hit single “Down on My Luck.”

VIBE asked SoundCTRL’s founders (and brothers), Jesse and Alex Kirshbaum to fill us on in on what it takes to make a solid, award-winning music technology brand. Below, they give us the lowdown:

“The music technology sector is steadily growing as software, instruments, engineering tools data capture and mobile applications continue to push the boundaries of creation and dissemination of music. New brands and businesses competing in this industry must streamline their approach with laser-focus, whether their products are informed by the business, trends, production, or performance of music. After examining a wide breadth of seminal music technology products, the brands that flourish often have these eight essential qualities bolstering their success.” - SoundCTRL

1. Design/User-ability
Unfortunately, one of the most overlooked elements of a good brand, design is critical, especially in music. Working with professional designers to create stunning visual applications for your product and its various formats effects users directly and subliminally. This is especially true in a world saturated with streaming apps, music journalism sources, and digital instruments for computers and mobile devices.

2. Innovation
It is important that your product is changing the way consumers approach or creates music, whether it be in regards to playback, performance, or establishing communities. A thorough web search of similar products may help you hone in and refine your idea, ensuring that your product is novel and useful for the intended audience.

3. Integrity
Users see through insincerity, and they have to believe in the idea and the people who created it. Your product should demonstrate devotion to your core values, and these values should be reiterated throughout your launch and lifespan of the brand. If you're looking to form a startup for a quick buck without fully believing in the concept, you should probably rethink the industry you're entering.

4. Customer Service
This relates back to integrity, but timely and supportive help and service to customers is essential to a new brand. Responding to emails quickly and concisely, as well as having a protocol for dissatisfied or concerned customers will amplify the brand's reputation.

5. Fair Pricing Models
Tiered pricing ensures that people of all economic levels can afford and engage with your brand. Premium options for paying customers also gives a sense of exclusivity and esteem, and creates a lasting relationship between you and the user.

6. International Influence
Translating your product and offering help in different languages can help spread your brand to a worldwide audience. Balancing your prices and creating country and culture-specific offerings based on research can easily get your product into the hands of musicians and music-lovers around the globe.

7. Expandability
Co-branding and integrating your technology into another company's framework, or vice-versa, could very well double your number of users and offer effective routes of promotion to new audiences. Constantly looking ahead at the next step and new technology opportunities for growth could help you keep up with burgeoning technologies that complement your own.

8. Good Music
Overall, your product should communicate by sharing, creating, or experiencing the highest quality of music. Delegating the task of quality control will ensure that your brand's intentions are never questioned and that your taste attracts new users from multiple backgrounds and interests.

From the Web

More on Vibe

Kevin C. Cox/Getty Images

LeBron James Sets Children's Book For Release This Summer

A man of many talents, LeBron James is adding author to his stacked resume. According to Entertainment Weekly, the three-time NBA champion joined literary forces with HarperCollins Publishers to create a children's book titled I PROMISE. The book will be released in August.

"Books have the ability to teach, inspire, and bring people together. That's why these books, and the opportunity to get children and parents reading together, mean so much to me," he said. "Most importantly, we wanted to make sure these stories are ones that every single kid can see themselves in. I PROMISE is powerful in that way and I can't wait for people to read it." On Instagram, James expounded upon his statement, hoping that the text will inspire its young readers and encourage the next game-changer.

"Man, the beauty of this is the process in how we got here," he wrote. "Never settling no matter the opportunities or chapters we add to this journey and now we get to share our promise and our story with kids and families everywhere. I can’t wait for everyone to read this, share this, feel empowered, and strive for greatness the same way my kids from Akron do every day." The book is illustrated by Nina Mata and will focus on giving back to communities and a reminder to always bet on yourself.

 

View this post on Instagram

 

Our own children’s book⁉️ What!! @ljfamfoundation @ipromiseschool Man, the beauty of this is the process in how we got here. Never settling no matter the opportunities or chapters we add to this journey and now we get to share our promise and our story with kids and families everywhere. I can’t wait for everyone to read this, share this, feel empowered, and strive for greatness the same way my kids from Akron do every day. 🙏🏾 Middle school edition next. 👀 👑 @harpercollins

A post shared by LeBron James (@kingjames) on Feb 18, 2020 at 9:10am PST

EW also notes the book will be followed by "a middle-grade novel" in 2021. The news follows another feat for the pro-athlete off the hardwood. After opening a public elementary school in his home state of Ohio in 2018, James' self-titled foundation partnered with Kent State University to offer free tuition for four years to the school's first graduating class.

Continue Reading
Pascal Le Segretain/Getty Images

Pop Smoke Dies At 20 After Home Invasion

On Wednesday morning (Feb. 19), it was reported that rising rapper Pop Smoke was fatally shot during a home invasion, TMZ reports. The incident occurred around 4:30 a.m. in Hollywood Hills, California.

Local law enforcement has launched a search for two male suspects who were seen fleeing the scene of the crime on foot. According to ABC Los Angeles, the residence where the murder occurred is located on the 2000 block of Hercules Drive. Pop Smoke was taken to Cedars-Sinai Medical Center where he was pronounced dead.

Born Bashar Barakah Jackson, the 20-year-old was on the rise in the music world, breaking onto the scene with 2019's anthem "Welcome To The Party." The Brooklyn native received acclaim for his Meet The Woo project, having recently followed it up with Meet The Woo Vol. 2 mixtape, that debuted at No. 7 on the Billboard 200. The "Dior" rapper also announced a "Meet The Woo Tour" that was slated to kick-off on March 2, beginning the ascent of a fulfilling career.

This story will be updated as more information is made public.

Continue Reading
Getty

Young Thug Tweets Message For Dwyane Wade’s 12-Year-Old Trans Daughter

Dwyane Wade supporting his 12-year-old child’s gender transition is apparently sending a few ripples through the rap world. Young Thug took to Twitter on Tuesday (Feb. 18) with a message for 12-year-old Zaya, whom he referred to as Wade’s “son.”

“All I wanna say to dwade son is ‘GOD DON’T MAKE MISTAKES’ but hey live your true self,” he wrote. Many people online were quick to check Thugger for his comments and for misgendering the child. He eventually deleted the post and tweeted, “You’re gods [sic] best creation.”

“The London” rapper has been known to proudly sport gender-bending fashions, which includes wearing a dress on the cover of his album No My Name Is Jeffery, but he’s not alone in his comments about Zaya. Boosie Badazz recorded a viral Instagram rant about Zaya’s transition that was mostly met with backlash.

Zaya who was born Zion, came out as trans to Wade and his wife, Gabrielle Union. The NBA star and father of five opened up about the tween’s gender identity in an interview on The Ellen DeGeneres Show last week. “Me and my wife Gabrielle [Union] we are proud parents of a child in the LGBTQ+ community and proud allies as well,” said Wade.

“We take our roles and our responsibility as parents very seriously so when our child comes home with a question, an issue, or anything, it’s our jobs as parents to give them the best information that we can, the best feedback that we can. And that doesn’t change because sexuality is now involved.”

Continue Reading

Top Stories