Johnny Manziel — Cleveland Browns
Not many people can say they had their own song dedicated to them by the hottest rapper out at the time, ever. Johnny Manziel can boast that and say he’s a part of Drake’s inner circle, which of course includes LeBron. Manziel was household name before Drake named dropped him, before he was drafted, and well before he’s played a minute in the NFL. With his charisma, appeal and, let’s face it, cool nickname (Johnny Football is catchy, admit it) he’s walking branding. It also doesn’t hurt that his big homie, LeBron can vouch to Dre and Jimmy that the kid’s worth investing in.
Andrew Wiggins — Likely Top 5 Pick in 2014 NBA Draft
The other name Drake gave on the hook for Draft Day was "A. Wiggins" and there’s good reason for it. Honestly, no one’s quite sure whether he’ll be the next Tracy Mcgrady or the NBA bust. But for now, and until November rolls around, he’ll be the biggest rookie anyone talks about. One way or another, he’s going to make history. Sneaker companies are already willing to drop upwards of $150 Million on him because of his potential ability to sell kicks. Don’t act shocked if BBD follows the Wiggins Wave.
Yasiel Puig (Pictured Left)— Los Angeles Dodgers
Beats’ HQ is located in L.A. So it wouldn’t be shock to see one of the city’s brightest shining star athletes to be a new soldier in the beats army. Around this time last year, Los Angeles Dodgers outfielder Matt Kemp held it down for his teammates and dropped over six-racks on Beats for everyone in the locker room. But dating Rihanna aside, Kemp is a little too nice. He’s like the Kevin Durant of baseball: everyone loves him and wants to see him win. His teammate Yasiel Puig, however, is the perfect mix of talent and asshole to catch the attention of the masses. Constantly making headlines for his worst behavior, Puig and Beats could capitalize on his notoriety while it lasts.
Skylar Diggins — Tulsa Shock
Skylar Diggins is only in her second WNBA season, but it seems like she’s a veteran at marketing herself. Diggins has already appeared in or worked with publications like VIBE, Sports Illustrated and Vogue to name a few. She’s also the first lady of Roc Nation Sports and with big bro/business man like Jay Z at the forefront of her career of the court, using her glamor game to work with Beats seems like a sweet move.
Hope Solo (Pictured Left) — Team USA Women’s Soccer
It’s World Cup time and you know what that means? Americans will care about soccer again (for a few weeks). While U.S. affinity for the game might fade, our love of awesome, athletic women does not. Hope Solo is a testament to that statement. Not only has she anchored the Women’s National Team at goalie for two Olympic gold medals, she’s also become an ambassador for the sport. Through endorsement deals with Nike, Gatorade and video game developing companies like Ubisoft and E.A. Sports, Solo already has changed the game for female athletes in terms of brand exposure.
How ill would a BBD Dre commercial be when the Women’s team goes for a three-peat at the 2016 Olympics in Brazil? That’s thinking global. Something both Solo and Beats are accustomed to.
Stephen A. Smith — ESPN Personality
You know you’re doing it right when you go from a writer to pop culture icon. We all know the show First Take on ESPN and Steven A. holds it down when he speaks across the table from Skip “I hate LeBron James” Bayless. His voice and persona has moved on to SNL spoofs and, most recently, he’s gained a recent role in the new Oberto high-protein Jerky ads with Richard Sherman and Clint Dempsey. Not saying a full on sponsorship with Smith and Beats would work, but it’s worth a shot with his persona and their marketing.
Coach John Calipari — Head Coach, U. of Kentucky Basketball
Is there a cooler, more appealing college basketball coach than University of Kentucky’s John Calipari right now? Can you name two other coaches in college basketball real quick, off the top of your head? Nope. Didn’t think so. Coach Cal gets the players every coach in America wants because he helps them get ready for the pros and he’s got friends in cool places. Drake's a friend of the program and Jay Z was so tight with the Wildcats, he had to distance himself once he stepped into the business side of the sports world. There are rules against college kids making money while still amateurs, but considering Cal has multi-million dollar deals already, another with BBD could be a game changing avenue for him and them.
It would work like an athletic endorsement deal. He’s a Nike coach, his team wears Nike gear. He’s a Beats coach, they listen to Beats headphones. It’s pretty much the same thing.
Nick Saban — Head Coach, U of Alabama Football
Much like Coach Cal at Kentucky, Alabama Football coach Nick Saban is about two things: winning and that cheddar. Saban and his school recently reached a deal that would pay him nearly $7 million a year from now through 2022. Not sure how much music he listens to, but my guess is he’d sing show tunes if Beats added to that pot.
Lance Stephenson — Indiana Pacers
For all the jokes about Lance Stephenson and his so called antics, the man competed harder than anyone else on his team. Pacers supposed star Paul George bitched up and couldn’t handle LeBron. Stephenson just stepped up to the plate and tried his best to get in James’ head. For better, or probably worse, it worked but Miami still won. Well ask Richard Sherman about that cash-out once you become a villain. His nickname is Born Ready. Can you imagine the marketing behind Born Ready Beats, hitting the streets next season?
Someone make that happen.
Peyton Manning — Denver Broncos
Peyton Manning might not be the first person you think of when it comes to music, and that’s fair. But keep this in mind: his jersey was the second highest selling last season, second only to Russell Wilson. He’s also No.8 on the Forbes list for most makretble athletes and, between endorsements from Reebok, Papa John’s, Direct TV and Wheaties to name a few, raked in over $13 million in outside of his $18 million dollar NFL contract. The man can push some products.
Your move, Beats.