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Taylor Gang fans are patiently waiting for Wiz Khalifa's ONIFC followup, Blacc Hollywood. Good news: Khalifa's sharing some new goods. On "KK," he teamed up with rapping brothers Juicy J and Project Pat. Listen to it above and see if you'll be adding it to your iTunes queue right after "We Dem Boyz."

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NEW YORK, NY - MAY 01: Royce da 5'9'' visits Build Series at Build Studio on May 1, 2018 in New York City.
Jamie McCarthy

Royce Da 5’9” Talks Consciousness And Self-Sufficiency On ‘The Allegory’

How do you move forward when you’re already one of the greatest of all time? In rappers’ circles, a 20-year career has seen Royce Da 5’9” considered one of the best MCs on earth. His witty punchlines, versatile flows and irreverent sense of humor have seen him compete with the likes of Black Thought, Kendrick Lamar, his former Slaughterhouse groupmates, and his longtime friend Marshall Mathers. “Eminem himself will tell you I'm the only ni**a livin' that done ever spanked him on the same record with him,” he pointedly rapped once. In recent years, he’s added a personal tone to his music, using songs like “Cocaine” and “Boblo Boat” to grapple with his family history of substance abuse and incarceration while conquering his own alcoholism and infidelity.

Now, after introducing listeners to his lineage, Royce is using his new album The Allegory to continue his artistic progression. His first two singles are more sociopolitical, lines that he isn’t known for drawing in his music: “Field Negro” chastises uppity blacks for forgetting their roots, while “Black Savage” calls on T.I., CyHi Da Prynce, and Sy Ari Da Kid to unite for an anthem against white oppression. The latter was chosen for the Jay-Z-led Inspire Change initiative with the NFL. And the third single, “Overcome” with Westside Gunn, features a music video that tells a “fictional” version of the story of 6ix9ine’s gang affiliation and his infamous testifying on the stand. “I hate when rappers get a mic in front of them and somebody asks them about something that affects us socially, and they write it off,” Royce said while visiting VIBE’s office in Times Square. “... I think with as much emphasis as we put, there’s certain rules that you’re supposed to be tapped into the hood. Just as much as you go out of your way to be tapped into the hood, you need to be tapped into us.”

There’s also one other detail: after a career working with legends like DJ Premier, Bink! and The Alchemist, Royce has decided to make his own beats this time around. He even landed a production credits on Eminem’s new surprise album Music To Be Murdered By, to go along with his trio of guest verses. “I call it rabbit hole behavior – I just start practicing a whole lot, just like I do anything else if I’m interested,” Royce shared. “...I didn’t set out to produce the whole album, it just happened that way.”

In a conversation with VIBE, Royce Da 5’9” talks about the importance of keeping up with your community, a musical lesson from T.I., and why he doesn’t care if he makes a wack beat.

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VIBE: On your last two solos, Layers and Book of Ryan, you shared more of your personal life than ever before. After sharing that much, where do you go next creatively?

Royce Da 5’9”: I’m definitely taking my time. I don’t always know what I want to do, but it’s pretty easy for me to look at what I don’t want to do, and rule that out. I just create and try not to think too much. The important thing for me was, when I did do the super personal thing, when it was about myself, to make sure that I really did it thoroughly. Did it in a way where people get it. And also, I’m presenting the people in my life in a respectful, positive way, but truthful, honest way. From there, it’s just taking in as much information as I can and just talking about the way that I see the world. Whatever inspires overrules.

You said that you ruled out what you didn’t want to do. What did you not want to do?

I don’t want to look like I’m an artist that’s doing this as some type of job. There’s nothing wrong with that; I just don’t want to do it. I’m not an employee of the people; I don’t make music for people. That’s not my job, that’s not what I’m here to do. I think some people can do that, but in my mind, that’s crazy. I express myself through the art as a coping mechanism most of the time. I look at it as putting paint on a canvas and hanging it up. You’re more than welcome to come by look at it, but if you don’t, that’s fine. And then when I’m leaving, I’m taking it home with me so I can look at it for memories. Whatever that feeling is, money won’t give me that feeling.

Between “Field Negro” and “Black Savage,” both songs have a more conscious, sociopolitical slant. People don’t associate that with you. 

I like “conscious” better than political. I think we separate those a little bit. I’m very conscious. I’m not very politically-inclined, but a lot of things that people associate as political are important to me. I don’t care who the president is. I don’t care about that type of sh*t. But I do care about the way that some of the things that happen on a higher level of government affect us in our community. So I’m very conscious of our people, and I’m very conscious of artists having a platform and understanding how important that is and understanding how important it is to be connected to us and how we need to take care of each other first. Then we’ll be able to take care of everybody. I’m conscious of that. But I’m not trying to run for senator in ten years. I don’t have any aspirations of being president or a political activist. But as I get older, the things that I say begin to get more important.

A lot of artists have their feelings on issues like that, but they completely separate them from their music. What made you decide to integrate it into your music?

Everything I’ve made has always been a reflection to what I’m doing at the time, who I am at the time. As black men especially, our perspective changes so much. I don’t know exactly what did it, but I know I hate when rappers get a mic in front of them and somebody asks them about something that affects us socially, they condemn it, and they write it off. That’s a pet peeve of mine. They condemn the concept all the way together. They don’t want to answer it, and they condemn it. Most of the time I feel like it’s because they don’t know, they’re unaware of it. They don’t know enough about it to be able to speak on it. Or they just look down on being smart or being socially aware. I think with as much emphasis as we put, there’s certain rules that you’re supposed to be tapped into the hood. Just as much as you go out of your way to be tapped into the hood, you need to be tapped into us. That’s important. But it’s not going to become important to you until you start taking in information the proper way.

So how do you keep in touch with what’s going on?

I mostly read. I don’t watch a whole bunch of TV. I just read. I do research online like a crazy person. I just stay aware, I look at what everyone is talking about, constantly on my phone. When I used to get drunk, I’d see everybody talking about something, and I’d just go look at something else. I don’t do that no more; I need to know now.

It’s always interesting to me when I hear about your life pre-sobriety and post-sobriety. Because I realize how many things stem from that - getting your personal life in order, being more lucid with your family, being more aware of the world around you.

Well, that’s the problem. Drinking makes it to where you don’t care. Perfect: I’ll go cheat on my girl, I’ll become a ridiculous person. Nothing is connected into nothing until I started going to therapy, then I realized everything was for a reason. And then, I started learning about myself in a way that made me elevate, first my mind and then better as an artist. I’m like damn, I can keep learning about myself – how can I stop being better at everything? Most of us we come in, and if we want to get better at rapping, then we just figure we’ve got to keep up with the times, let me keep up with rap and I end up being a better rapper. That’s all you’re dialed into, all of that misinformation that’s being spread around. You’re doomed. There’s no way you’re gonna get better. No way. It’s impossible. If I’m keeping up with what’s current, but everything that’s current, there’s no future in none of it. I focus on me, getting myself better. I make a lot of music I don’t use. Every time I do something that I feel is cool, I let it go.

How old are your kids?

Twelve, 10, 5 and 3. And 21.

Do you have conscious conversations with them?

Only Roycee, my oldest son. We can go pretty deep. My daughters, they’re just having fun right now. I’m not going to lay too much on ‘em. [laughs] Just let them be kids. I’ll eat with Kino, his kids know how to order at a steakhouse. … Nah, none of that. They don’t watch rap videos. They aren’t tapped in yet. Just chillin’. That’s one of the only reasons I celebrate Christmas: I just want to see them open gifts and having fun. But there’s lots to tell, lots coming on the horizon.

On this new album, you made all of the beats. Did you make beats at all before then?

Nope. But I have made a beat here and there before in different situations. Sometimes in the studio 4 in the morning, and we’re all drinking, I just decide to start hitting piano keys. Make some terrible beat that we rap on at the moment. [laughs] But I never had equipment, this is my first time doing that. But I’m glad I did it that way. I learned Pro Tools first. I learned how to cut my own vocals first, just engineering. Denaun showed me how to make beats in Logic, and it was easy for me to catch onto because it was very similar to Pro Tools. I call it rabbit hole behavior – I just start practicing a whole lot, just like I do anything else if I’m interested. I just kept on practicing and came up with this song, came up with that song. If you do it enough, stuff comes out of it. I didn’t set out to produce the whole album, it just happened that way. That’s the fun part. Normally, we would tell ourselves, you can’t do nothing like that. I’m glad I didn’t even have expectations. I wasn’t even thinking. I just love practicing. If I make something and it’s terrible, it does not bother me, as long as I don’t have to play it for nobody else. [laughs]

Did anything spark that initial creativity to start making beats more?

It was boredom. But there wasn’t a starting point. One time we were working on a mixtape or something, and I decided I was going to do the beat. I’ll just have my engineer play something. I never applied myself and bought equipment like, “I’m going to make beats.” Little stuff in passing. But just drunk shit. This is my first time deciding to do it that way. I went to Guitar Center. I bought Ableton, bought the Maschine, it starts out like that – get a bunch of stuff, and see what sticks. Everything went back except the MPC. [laughs] I kept that, but I gave it to my friend. I just use Logic now.

What’s interesting about what you’re saying is that your raps are very meticulously crafted. I think if you were to write a rap that was wack, you’d be upset. But you’re saying that if you make a beat you don’t like, you don’t have an issue with it?

It goes both ways for me. But I do understand being that way about a rap. I was that way for a long time. I think we start out like that. I don’t know if it’s “upset” – it’s more of a fear. Most people won’t admit that, but it’s like a creative fear. You don’t want to come up with something that’s not good, or you don’t want to admit that it’s not good. If you don’t know no better, that’s synonymous with falling off. You never want to admit that. But the more honest you are with yourself, the better off everything is. So going out and working with Puff, and him making me rewrite the same verse 8,000 times, is what made me introduce the art of rewriting into my lexicon. I just started rewriting stuff to rewrite it. And then i developed this relationship with the verses in a song where it’s just, I don’t have no respect for it. I call it clay. I just lay a bunch of stuff, poke holes in it, fill a line in, take the bottom half out, fill that in, remove the top of it, put some back on top of it. [laughs] It’s like playing LEGOs or something. Take the best pieces, take it from there, and then just A&R it. There’s no such thing as a bad verse – I’m sorry, yes there is. But it can be great for different reasons. Just because it’s lyrical, that doesn’t make it great. “Ain’t Nuttin But A G Thang'' is a perfect verse. Add too many syllables, you f**k it up. I’m sure that if Dre knew Marshall back then, and Eminem hit him with a super technical verse, he’d probably be like, “that’s lyrical, but that ain’t it.” It’s almost like you’re A&Ring yourself. It’s so much going on, you don’t have to be so tight if it’s not the right one.

“Black Savage” is you, T.I., CyHi Da Prynce, Sy Ari Da Kid, and White Gold. How’d that song come together?

The producer me picked the people. I always knew I wanted to work with CyHi on something. Anytime I ever do anything that’s a little bit socially conscious, I always think of T.I. He’s very aggressive, I can tell he hit that point in life. I think we have spiritual awakenings, man. Us as black men, we just wake up one day like, “this is what I am,” and we have no idea where it came from. T.I. seems like he’s there with it. You get to a certain point and start seeing things for what they are. You don’t always like what you see. I think T.I. is at that place, so I always told myself if I was ever doing anything along the truthful line, to speak up for us, I would call Tip. We did some stuff before, but it ended up slipping through the cracks. Tip actually suggested Sy Ari to sing the hook. He said, “the hook we have is a little bit too direct,” and he asked me what I thought about somebody else taking a shot at it. I said, I’m more than open if you think you can make it happen. He reached out to Sy Ari, and he sent it right back. That’s one dope thing about collaborating. I learned that in Slaughterhouse: learn that with an open mind. A lot of guys would’ve taken it personal. I was cool with what we had, but when he sent Sy Ari’s hook, Sy Ari’s was better. But I still liked what we had, because the part that we had as the hook was White Gold’s part. So I was able to use both, and I moved them and made it more like a bridge. I had to change the music around a little bit, but it worked way better. But he was right – it was super direct. I’m a very blunt, direct person, and I heard what he meant. So it actually taught me something, so I’m glad we had that conversation.

That really sounds like Producer Royce, man. Not just beatmaker Royce, but producer Royce.

I could never be a beatmaker, because I’m around too many guys who make beats who have been doing it their whole life. You can’t catch up, it’s impossible to catch up to Bink!, Denaun, DJ Premier. I’m way behind. There’s never been a beatmaker Royce, but I’ve been producer Royce even before I was making tracks. I had to play that role in Slaughterhouse, I had to have that relationship with the music in Slaughterhouse. I was the guy that was more on the technical side, doing the drops and stuff like that. I just always had a knack for the sonic stuff. After us getting our own place, I think it was the logical next step. It just kind of happened spur of the moment, and I like for things to happen like that. Every time I ever planned to do beats, I didn’t end up seeing it through. But the one time I just thought of it real quick, I was at Guitar Center 30 minutes later. I came back and it didn’t just end up being a conversation – I saw it all the way through, because I wasn’t thinking about it.

How did you connect with the NFL for their campaign?

Kino was talking to Jason from Tidal, and he said they were looking for a song to launch the initiative. Everybody knows about the initiative. They were saying they were looking for something, and Kino was like, “I think I may have the perfect song for you.” It was just a shot in the dark. He sent it over to them, and they loved the song. Once he explained to me what the initiative was and all of that, I was 100 percent with it. After that, I found out that we needed to partner up with them and go do stuff, which was cool too. Anything Jay-Z related, man, I’m in. I’m not a real big football guy, but I’m willing to be for that cause.

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Kamaiyah/GRND.WRK/EMPIRE

Kamaiyah Talks Long-Awaited Debut 'Got It Made' And Independent Status

On a cloudy afternoon in New York City, rapper Kamaiyah is dressed for comfort, wearing a purple sweatsuit, and the purple beads adorning her signature box braids match her fit. She’s made a stop at the VIBE office during a day of interviews, accompanied by a crew of three women, including her newly appointed A&R Justice Davis. Kamaiyah is observing more than speaking, preserving her voice since she is recovering from a nuisance cold. But the East Oakland native’s energy switches from laidback to zealous as we discuss her lead single “Still I Am” for Got It Made, her long-delayed forthcoming project dropping February 21.

 

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After almost 4 years I present to you my project “ Got It Made “ 2•21•20 the wait is over we going up and this mutha fucka slap 💁🏾‍♀️ flood my comments with 500 ☂️’s and I’ll drop a song tonight 👀 (Presave link in my bio)

A post shared by Kamaiyah🧿 (@kamaiyah) on Feb 3, 2020 at 11:00am PST

On the CT Beats track, the go-to producer for her hypnotic g-funk sound, she earnestly raps, “I done took plenty losses/ That's why I feel like I deserve to keep flossin'/ This shit is exhausting/ When you boss up and run your own office.” The verses point to her departure from Interscope Records and YG’s 4 Hunnid Records and the launch of her new label GRND.WRK (pronounced groundwork), in partnership with Empire last August. She decided to dip after the release date for her project Something To Ride To was pushed back multiple times. This makes Kamaiyah one of few women in hip-hop, and perhaps the first from the West Coast, to run her own shop.

“It's very important and vital because a lot of people feel you need a man to make you an artist,” Kamaiyah said. “You need a man to mold you into what you need to be.” But Kamaiyah — who has been rapping since she was 9, recording in the studio since she was 11, and dropped a critically acclaimed mixtape A Good Night in the Ghetto (2016) before she was signed to a major deal — already knew what kind of artist she wanted to be before she signed on the dotted line.

In the months since she left the label, she began building her office in the upstairs area of her loft; finished recording, mixing and mastering Got It Made, a project she was planning before she parted from Interscope; and her manager Brandon Moore became her partner on her new venture. 2020 will be the first year Kamaiyah has full control of her career since breaking into the mainstream hip-hop world in 2016. This was always part of her master plan and why the previous arrangement did not fit her.

“I signed too fast, but I never wanted to sign,” she reflects. “I was always the artist that was like, 'I don't want no deal.' I wanted to hustle because I knew where I come from. Everybody does it independently. But at that time it was the best decision for everybody. I took that L for the team and we learned a lot. It was like four years of music business school.”

Kamaiyah wants to carry on in the spirit of Bay Area hip-hop legends like E-40, known for their independent spirit of hustling their CDs out of their car trunks. But she also wants the pop accolades of hip-hop superstars like Drake, Missy Elliot, and Oakland’s original hip-hop icon MC Hammer. Her biggest hit to date is YG’s "Why You Always Hatin?” also featuring Drake, which charted at no. 62 on the Billboard Hot 100. But she wants more. Success for Kamaiyah means Grammys, Billboard No. 1's, and gold and platinum plaques. Partnering with Empire, a digital-first independent distributor, and a label launched by San Francisco native Ghazi Shami in 2010, could be her winning ticket. In the past decade, Empire’s launched several successful hip-hop projects such as Kendrick Lamar's Section.80 album and Anderson .Paak’s album Malibu. This partnership can give Kamaiyah the independence and support toward the mass appeal she’s seeking. Having dealt with project release delays in the past, her strategy going forward is consistency.

“Great quality music at a rapid rate...People just want to see you [working]. And if they know you consistent, they gon’ consume the music.” Kamaiyah also wants to use her platform to sign new talent, especially in the Bay Area, where she said artists can benefit from music business education when their records go viral. “Once they get the traction and the record, it becomes this egotistical thing and it's like ‘I made it cause I'm cracking out here.’ But they don't realize it's a whole world to build towards.”

Her first project Got It Made will be the blueprint for GRND.WRK. The project is feel-good music her fans “can shake their asses to and vibe out to and ride out to,” she said. For instance, she teamed up with veteran Trina for the f**k boy revenge track “Set It Up.” They role-play as two women who have been cheated on by the same man. “We get together and we go against the ni**a instead of us going against each other,” Kamaiyah says. On “Get Ratchet,” which she calls a “modern bounce” record, she taps DJ Espinosa, a San Francisco native known for winning Red Bull Music’s 3Style DJ competition, to spin at the end of the track. For “Digits,” a song about getting someone’s number, she brings on fellow Oakland rapper Capolow, a newcomer she’s excited to give a bigger platform to. She describes the track as “magical gangsta sh*t.” On past projects, Kamaiyah sampled '80s and '90s R&B (i.e. “I’m On” and “Leave Em”) but says the only track on Got It Made that has a sample is “1-800-IM-HORNY.” She intentionally avoided the high cost of clearances, an obstacle contributing to past project delays. She won’t mention names but says she enlisted “legends who created those records that we’re sampling” to shape the project's sound. Fans can expect Kamaiyah to begin touring the project in April.

Although she’s finally releasing her project, her fans might be curious about the status of her other promised records such as Woke and Don’t Ever Get It Twisted. Will they see the light of day? “Anything I did at that part of my life I have PTSD from,” Kamaiyah said frankly. “It was done with good intentions, but then it became something negative and when you put that out, the world is going to feel that. And energy is transferable so I'm not putting out that shit.”

While Kamaiyah was facing career obstacles in recent years, she witnessed the impact of tragedies close to her community. The death of Nia Wilson, an 18-year-old Black woman who was murdered at a train station in the Bay Area Rapid Transit in 2018, hit close to home as Kamaiyah has family close to Wilson’s family. (John Lee Cowell, who is accused of stabbing Wilson to death, is currently on trial.) “Do I feel like he should be convicted? Absolutely. To the furthest extent. You took this woman's life. She barely got to live.” Then there was Nipsey Hussle’s murder in 2019. Kamaiyah said she had a long talk with Nip a month before he was killed last March. He wanted to see her reach her full potential, especially as a woman representing the Bay Area. “He’s telling me, ‘What you mean to our culture we never had’,” Kamaiyah said. That last conversation put the battery in her back when she was on the fence about her music. “I'm frustrated career-wise and that's a person that was like, ‘Don't stop because we need you in this culture.’ So I gotta hustle 10 times harder ‘cause other people see the long end of the vision.”

Justice Davis, Kamaiyah’s A&R, is ready for Kamaiyah’s vision to come to life. Davis began working as Moore’s assistant and after giving input, moved up the ranks. As a Los Angeles native, Davis said she brings the knowledge of her city’s culture together with Kamaiyah’s Oakland hustle. She wants to see Kamaiyah grow as a businesswoman, artist, and for their team to prosper. “[I hope] for people to see her talent and know she really is the queen of the West coast."

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Kamaiyah / (GRND.WRK/EMPIRE)

New Music Friday: Kamaiyah, Royce Da 5'9", YoungBoy Never Broke Again

This week, two artists are taking their own approaches toward independence: Kamaiyah has released her debut studio LP on her new record label, and Royce Da 5'9" takes the plunge by handling all of his own production. More new music this week comes from YoungBoy Never Broke Again, Elaquent, and Rick Ross.

Kamaiyah – Got It Made After years of running with YG's 4Hunnid Records and Interscope, Kamaiyah has gone indie for her new project, Got It Made. In the follow-up to her 2016 mixtape A Good Night In The Ghetto, she's doing a lot on her own: she's dropping it on her own label GRND.WRK, and its ten tracks have a sparse guest list. Kamaiyah told VIBE that she wanted to make an album that her fans "can shake their asses to and vibe out to and ride out to," equipped with CT Beats funky Oakland sound. Look out for the Trina-assisted “Set It Up,” the bouncy “Get Ratchet” (which features scratches by San Francisco's DJ Espinosa), and “Digits,” a song with new Oakland rapper Capolow that she describes as “magical gangsta sh*t.” Apple Music | TIDAL

Royce Da 5'9" – The Allegory Royce Da 5'9" used his last two albums, Layers (2016) and Book of Ryan (2019), to give fans a long-awaited look into his childhood and his personal life. The Allegory, sees him taking on another new approach: pro-black ideology. Preceded by the singles "Black Savage" and "Field Negro," Royce uses this new album – the first of his career that he's produced in its entirety – to motivate black people to love and help each other. "Us as black men, we just wake up one day like, 'this is what I am,' and we have no idea where it came from," he recently told VIBE. "I’m very conscious of our people...and having a platform and understanding how important that is." As for guests, Royce calls on all three starters from the Griselda camp for individual songs, his former Slaughterhouse brethren KXNG Crooked, promising young woman MC Ashley Sorrell, Grafh, Vince Staples, G. Perico and more. Apple Music | TIDAL

YoungBoy Never Broke Again – Still Flexin, Still Steppin NBA Youngboy is one of the biggest streaming rappers in the game these days, so his fans will certainly be happy with Still Flexin, Still Steppin, his first project of 2020 and his first since last year's AI Youngboy 2, his first number one album. Though he's had collabs with JuiceWRLD, Gucci Mane and Plies over the past year, this project only has one guest spot, which is Quando Rondo. Press play for what's sure to be another strong set of hedonistic-yet-emotive street tunes. YouTube | Apple Music | TIDAL

Elaquent – Forever Is a Long Time In his first compilation album, Ontario producer Elaquent lends jazzy, sample-driven production to a suite of guests like Oddisee, Guilty Simpson, Blu, and more. Mello Music Group has a strong track record, and it continues with this week's release. iTunes | Bandcamp | Spotify | Amazon | Apple Music Forever Is A Pretty Long Time by Elaquent

Rick Ross ft. Dwyane Wade, Raphael Saadiq, UD – "Season Ticket Holder" The Miami Heat have had an unexpectedly successful season in the NBA's Eastern Conference so far, but this is an even bigger surprise: "Season Ticket Holder" has Miami rap royalty Rick Ross bringing none other than future NBA Hall of Famer Dwyane Wade into the booth. The former player known as Flash actually drops a sixteen, along with an appearance by his Miami Heat teammate Udonis Haslem. Raphael Saadiq sings the hook. Apple Music | TIDAL

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