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13 YouTube Beauty Gurus You Need To Be Following Right Now

Beauty Gurus

If you’re having trouble figuring out what products to use in your everyday make-up routine or which outfit to wear on a first date, then you need a YouTube beauty guru in your life ASAP. These ladies have posted videos on every fashion or beauty dilemma you can imagine, and after watching a few informal chatty videos they’ll leave feeling like you’ve just had a good old catch up with one of your besties.

In the few last years the social media site has exploded with women who want to share their love of make-up, fashion and beauty products with the world. What makes them in demand? Perhaps the fact that these videos aren’t filmed in a studio somewhere but in their own bedrooms on the same laptops that they use to Facebook stalk like the rest of us.

Due to the frequency of videos posted and the fly-on-the-wall nature of their posts, we also get a unique peek into their world and get to know them as a person, which makes them much more friendly and approachable than any snooty department store sales assistant.

In honor of our love of beauty gurus, we list our favorite YouTube girlies that we turn to during a fashion/make up crisis.

Photo Credit: BritPopPrincess YouTube


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1. Andreas Choice

With over 1.5 million subscribers and 88 million views Andrea is a bonafide YouTube celebrity and for good reason, you name your beauty/fashion problem and this girl will have a tutorial to fix it.

Photo Credit: AndreasChoice Instagram

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 2. BritPopPrincess (Patricia Bright)

With advice on love, finances and fitnesses this UK guru is not just a pretty face

Photo Credit: The Patricia Bright's Instagram

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3. ShirleyBeniang

With over 12 million views, this fashionista is gaining fans for her sophisticated style and flawless make up.

Photo Credit: ShirleyBeniang Instagram

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4. ItsMyRayeRaye

She might be new to the YouTube game but ItsMyRayeRaye is giving the other gurus some fierce competition

Photo Credit: ItsMyRayeRaye Instagram

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 5. Shameless Maya

If you’re looking a side of soul-searching with your beauty look no further. With her “do you boo” catchphrase Maya will have you looking pretty inside and out.

Photo Credit: MayasWorld Instagram

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 7. Ugly Face of Beauty

One of the ‘realest’ gurus out there, as her name suggests Gracie will give you advice on the good,the bad and the ugly of life.

Photo Credit: Gracie Francesca Website

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8. Essie Button

If you’re looking some belly laughs with your beauty tutorials then tune into Essie’s channel but watch out—she’ll have your mascara running in no time

Photo Credit: Essie Button Instagram


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9. HeyFranHey

This natural beauty is all about the organic make-up products and plant based remedies.

Photo Credit: HeyFranHey Instagram

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 10. Dope211

One of the most artistic gurus on YouTube, Promise’s celebrity transformations will blow you away.

Photo Credit: Promise Tamang Instagram

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11. BeautyCrush

This hipster vlogger will give you the lowdown on all the coolest beauty products while showing off the latest addition to her tattoo collection

Photo Credit: The Beauty Crush Instagram

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11. Clothes Encounters

Achingly hip Jen loves a good thrift store bargain, follow her for alternative fashion and quirky make up ideas

Photo Credit: imjennim Instagram

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 12. Beautybyjj

This immaculately groomed guru will give you the high maintenance look without the effort

Photo Credit: beautybyjj Instagram

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 13. itsjudytime

Judy might have just had two adorable twins and be the mother of an energetic toddler but that doesn’t stop her being one of the best beauty gurus on  all of social media

Photo Credit:itsjudytime Instagram

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