Net-A-Porter Gets Sporty With New Sister Site

It seems as if the sporty chic trend is here to stay—at least for luxury retailer Net-A-Porter, who is gearing up for the release of their sister site, Net-A-Sporter, set to launch on July 9. With a focus on adorable activewear, Net-A-Sporter, will become the new sales platform for all things sporty like dancewear, the most exclusive female capsule collections, and will even feature a ladies sports category catering to the world’s most fashionable fitness freaks. According to Net-A-Porter president Alison Leohnis, who spoke to The Telegraph:

“The initial idea for Net-A-Sporter only came about six months ago. We already carry some great activewear brands, such as Adidas by Stella McCartney, Lucas Hugh and NIKE and we wanted to build on our offering and broaden our buy to create a dedicated category for sport. We did a lot of research with our customer base and discovered that there is an increasing desire for all things fitness-related and that women across the world are becoming more and more active.”

PhotoCredit: Net-A-Porter