Russell Westbrook Launches His New Eyewear Line

Russell Westbrook is taking his stylish eye right to the bank. The fashion-forward NBA baller has officially launched his new eyewear brand, Westbrook Frames. The unisex collection is comprised of 10 styles with four color ways each. The models are named after famous L.A. neighborhoods including Malibu, Brentwood and Inglewood. Each piece will be available in optical, sunglass and lens-less styles.

It wasn’t a purely solo endeavor. Westbrook teamed up with eyewear manufacturer Selima Optique and DMA United. All pieces can be found on, retailing for $95 to $145. and a limited edition collection of three Italian-made frame styles will simultaneously be sold exclusively at Barney’s for $275.

Flip through to see which pairs you’re copping next.

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