Jerry Purpdrank talks sneakers.

Social Media Week: Sneaker Talk With @JerryPurpdrank

@JerryPurpdrank's secret to his five million Vine followers is simple: find the funny in everything. While the 20-year-old Boston native pokes fun at all walks of ratchet life from relationships to busting the Nae Nae, his most popular 6-second bits showcase the life of a sneakerhead. Highlighting the lengths to which a shoe lover will go to protect his precious footwear, hyperbole and materialism make for a great social media time. But he’s just joking, right? -- Iyana Robertson

VIBE: How important are sneakers to someone’s overall flyness?
The number one thing that people look at are shoes, I think. Like, when you first see someone, you look at their shoes first. Well, from a guy. And then you by the outfit to see how fly someone is. I feel like the shoes are the base. Everything revolves around the shoe.

Which sneaker started you obsession with kicks?
The first pair I got was a pair of Jordan 9 Citrus, and I save up money to get those. It was so hard to get back then. The struggle was real when I was young [laughs]. So I could never get Jordans, Nikes or anything like that. But then I got a pair of these Jordan 9 Citrus, and it just changed everything. That’s when I was like, ‘Oh, man. I gotta get more pairs.’ There’s no going back.

Okay, so what separates a real sneakerhead from a fake one?
There are some people that are like, ‘I got these, these and these,’ but they don’t know the names, or if Jordan wore them or not. I think that’s what separates the sneakerheads. Like, I’d ask ‘Yo, what did you have on your feet today,’ and they’d say ‘Oh, I had some black and red 11’s on,’ instead of saying Bred 11’s. That’s where the line crosses.

So you have to know your official names and you have to know your sneaker history.
Yeah, you have to.

In your videos, you go to some pretty crazy ends to protect your kicks. What the craziest thing you’ve done to protect your sneakers in real life?
I remember I had this new pair of Supreme Foamposites, like brand new. They were expensive, and I loved them. I went to a party with them on, and everyone was just not caring about where they were stepping. So I took them off and put them around my shoulders, because no one was paying any attention to where they were standing.

You had your shoes off in the middle of a party?
Yeah, shoes off. And everyone was like, ‘What are you doing?’ But I had to protect them. I gotta keep them safe.

Wow. And what’s the craziest thing you’ve done to actually cop a pair?
I’ve camped out for a couple pairs. The longest I’ve waited was like 16 hours for a pair.

What pair was that?
I think it was the Bred 11’s.

You my friend, are crazy.
[Laughs]

If you could pick a celebrity sneaker idol, who would you pick?
Damn, can I pick two? Second place would probably be The Game, and then first place would be DJ Khaled. The Game has a crazy Foamposite collection, like out of this world. I wish I could have a Foam collection like that. But DJ Khaled’s all-around game? He got all the exclusives, and everything that comes out before it even comes out. Way before they come out. So those are my two picks.

Give us a quick do’s and don’ts of being a sneakerhead.
A definite do is keep them clean. You gotta know your shoes too. Don’t ever be too cocky about the shoes you’re wearing. Don’t treat them like a regular pair of shoes that anybody can get. They’re really limited, so treat your shoes with respect. Don’t walk around in mud and rain in them. I’ve seen people literally walk through mud.

And do’s and don’ts as far as copping kicks?
If you’re camping out, don’t take a life for a pair of shoes [laughs]. Don’t do anything crazy that could put you away. It’s never worth it.

What are you top five kicks of all time?
Okay top five ever, no particular order though: Space Jam 11’s, Black Cement 3’s, Carmines, Bred 11’s and probably the He Got Game 13’s; [Jordan] did work in those shoes.

No non-Jordan picks?
Nah [laughs]. Not from me.

But what’s the fascination with Jordans? I mean, besides the fact that they’re connected to Michael Jordan.
Jordans just go with anything. I swear you can wear Jordans casual, and you can wear Jordans formal if you want. It’s just the go-to shoe. It’s just what everyone has grown up on too, since they’ve been around forever. Well since the 80’s. So you just have to get some J’s.

From the Web

More on Vibe

Tiffany "New York" Pollard Hilariously Stars In Fenty Beauty's Gift Guide

We're deep into the holiday season, and it's clear that Rihanna's Fenty Beauty reign just won't let up. The 30-year-old Bajan star recently called upon the first lady of ratchet reality television, Tiffany Pollard – also known as "New York" from VH1's Flavor of Love and I Love New York –  to star in her latest video campaign vlog for the cosmetics line.

The 36-year-old reality show star looks fabulous in the nine-minute video uploaded on Sunday (Dec. 16), wearing brown lipstick with shoulder-length curly, black hair, acrylic nails, and gold jewelry on her neck and wrist.

Pollard gets straight to the point in the video starting, with the Pro’Filter Foundation saying "I feel younger and thinner, I didn’t know it could do all that, but it’s doing it!"

Other products from the Fenty Beauty collection includes the Killawatt Foil palette, the Frost Bunny-Frost Hunny-Frost Money eye, and lip sets and Gloss Bomb in Fu$$y. Pollard does what she does best while she speaks about on the various items, and she doesn't hold back on the profanity nor the R-rated commentary.

When the former I Love New York star posted a snippet of the vlog to her Instagram, she received a lot of love from her Hollywood peers under the post including Rachel True (The Craft), Dascha Polanco (OITNB), Melyssa Ford, Perez Hilton and her former castmate from Flavor of Love, Deelishis.

Despite her current absence on reality television on the moment, Pollard continues to stay relevant as memes and GIFs of her during her time on love show competitions lives on, as well pop-up exhibits of her in museums.Check out New York in Fenty Beauty's new gift guide video above.

 

View this post on Instagram

 

The @fentybeauty Christmas 🎄 gift 🎁 guide💄featuring yours truly is OUT NOW! Go check it out #fentybeauty @fentybeauty Thank you so much for letting me be a part of this‼️🎉 @badgalriri LOVE ❤️ YOU ALWAYS 💯💋🙌🏾

A post shared by Tiffany Pollard (@tiffany_hbic_pollard) on Dec 16, 2018 at 4:33pm PST

READ MORE: Tiffany Haddish Was Almost A Contestant On 'Flavor Of Love'

Continue Reading
Christopher Ayala/The North Face

Princess Nokia And Scottie Beam Make Womanhood And Blackness Their Carbon Footprint

Princess Nokia and Scottie Beam have a lot in common. Unbeknownst to them, it has nothing to do with the Mario Badescu rosewater they use or their layered appreciation for hip-hop and rap. It’s The North Face copper 1996 Nuptse Jacket both women wear on stage during their conversation at the brand’s Brooklyn, NY store. Known for enhancing properties, copper takes a spiritual role as a conductor in the exchange of energies between the women.

Working in a complicated music industry hasn’t forced them to adapt to the ways of the world around them. Instead, Nokia and Scottie decide to make the mission of womanhood and blackness their carbon footprint.

Those elements and many more flood their conversation at The North Face Prototype store last week, where Scottie (co-host of Black Girl Podcast and Revolt’s State of The Culture) hosted a talk with Nokia, who partnered with the brand for their campaign, The New Explorers, an ode to those who inspire the spirit of curiosity. Their convo was anything but surface level. Tales of doubt, free will and growth led the discussion, which Nokia, an artist and poet who transcended genres with her gothic-metal A Girl Cried Red project this year, knew all too well.

“I had a misconception of hip-hop and rap with my writing style,” she said of her early days under the moniker Wavy Spice. “I had been introduced to rapping in a way where women and people did it, it was structured. It had this very very political structure to it and if you didn't follow the structure, you weren't considered validated or real and that just gave me anxiety. I couldn't rap, I couldn't freestyle and I wasn't comfortable rapping or certain things of that nature. So this time around, I really wanted to change that and I realized that doubts are an illusion. I saw that the art was in the simplicity of what I was writing and it didn't have to rhyme, it didn't have to have double entendres.”

With constant gratitude for our African ancestors, the Bruja had her best year yet with a tantalizing set at Coachella, the aforementioned goth mixtape and completed a sold-out 1992 Deluxe World tour. For Scottie, the verbal warrior has worked hard in 2018 to make sure black and brown women are seen on a variety of platforms. This includes her work with BGP and State of The Union. “I've learned that transitioning is real,” she said of her year. “It's heavy and I think this was my biggest transition year in terms of becoming a woman and stepping into womanhood, facing acceptance and feeling seen.”

In addition to the exchange of stories about their spiritual journeys, they also opened up to the audience, something rarely seen in industry events. Nokia, a proud Afro-Latina, shares literature like In The Time of Butterflies by Julia Alvarez and The Prophet by Kahlil Gibran with a biracial butterfly looking for more inspiration around her racial identity. Meanwhile, Scottie takes on a question about colorism, telling the black men in the room to take accountability for assisting in the problematic battle of light skin/dark skin preferences.

Just before the creatives took the stage, VIBE chatted with them about their organic connection to the brand, lessons learned in 2018 and the beauty of womanhood.

__

 

View this post on Instagram

 

I am still getting beautiful stories & compliments from the dialogue I had with my soul sister @princessnokia! Thanks to @thenorthface, I got to speak to Destiny about intersectional Feminism, spirituality, colorism, experimenting with old and new music & more. Destiny is the light that we need in music. Her wisdom speaks volumes about the woman she is becoming. I am so happy people got to see a preview of that on this day. Thank you for being so open and honest with me @princessnokia. 📸: @raptographer

A post shared by scottiebeam (@scottiebeam) on Dec 3, 2018 at 6:46am PST

As New Yorkers, we all have a definitive North Face moment. What are yours?

Scottie Beam: I would say the fanny pack was huge during my era–

Princess Nokia: My sister had one too, and I wanted it!

SB: That was a moment, that was my bookbag.

Me too, me too! I remember it made my butt look big.

SB: I don't remember the name of the coat but it had the pockets this way [high pockets]. I don't remember the name of the style, but that was my s**t, it had a belt too.

PN: It's a little different for me. I actually didn't own any North Face until I was 18 and the first one I had was a gorgeous Blue Extreme and I loved it. Me and my ex-boyfriend we wrote a song called "Sleep Tech" and that was my North Face moment [Laughs].

How was it to hear North Face wanted you both for The New Explorers campaign?

SB: It was an amazing opportunity. They know I'm super transparent. I think that's why they called me because they knew I'd have a real conversation with Princess Nokia because I've watched her since the beginning when I was at Hot 97. I think it's very important because it's going to be a good conversation and we won’t censor anything.

PN: I model a lot and I'm very fortunate and blessed to be able to do as many partnerships I do for an underground musician such as myself. I gotta say I thought it was super dope they hit me since it's super New York and super nostalgic to my childhood. So I just felt super cool about it since I'm a New York girl.

So "Never stop exploring" is the mantra. What's something you've learned about yourself this year?

PN: I've learned nothing can ever break me. I truly have a lot of faith in the universe even when I'm down, I'm always good.

SB: I've learned that transitioning is real. It's heavy and I think this was my biggest transition year in terms of becoming a woman and stepping into womanhood, facing acceptance and feeling seen. I think that was a big, big thing for me this year. It was problematic, but it was helpful.

How would you define your 2018?

PN: A lot of work, a lot of traveling, a lot of blessings and always having fun and doing something for me. I did Coachella this year and I'm not even signed to a 360! Someone said I f**ked someone to get there. I said, "Oh my god, I wish that was true. I'd love to talk to about it." I'm so crazy, you would've known it.

I'm oblivious, I'm not into politics in hip-hop. I'm so outside of it and don't listen to what people say so when I actually heard someone say they were so upset I did Coachella, I thought, “Wow, I never thought people would think that.” I thought it was so funny so I had to tell myself, “Girl, don't be so oblivious.” I wanted to tell her that I played another festival and got booked by the people who put together Coachella and I was the breakout performance of the night so the next day they invited me a year early to play Coachella.

SB: But you deserved to be there.

I saw you at Day for Night last year and you killed it.

PN: I did perform there. Can you imagine if I was f**king that Republican? Oh my gosh. [Laughs.]

SB: I would say a lot. Period. I increased my therapy because the show was a lot, but it was good because I got more exposure by speaking to black women and speaking to more dark skin women and underrepresented groups. It really helped but it did hurt since I didn't know how many people were oblivious to certain social issues and that drove me up a f**king wall. But it's growing pains, and as someone who is super passionate, it was a lot.

Learn more about The North Face’s Copper collection here.

Continue Reading
Ezra Shaw/Getty Images

Stephen Curry Inspired By 9-Year-Old To Provide Curry 6 Shoes For Girls

Proving to be more than just an expert shooter from the free-throw line, Stephen Curry has managed to do right by the majority of the people in his life, including a young girl he's never met.

After receiving a handwritten letter from 9-year-old Riley Morrison, the precocious kid pointed out one minor issue with the Golden State Warrior's latest Curry 5 shoes — the sneakers were not manufactured in girls' shoe sizes.

hey @stephencurry30 can u help? pic.twitter.com/3jwuEc776B

— Liz Plank (@feministabulous) November 26, 2018

"My dad and I visited the Under Armour website and were disappointed to see that there were no Curry 5s for sale under the girl's section," the aspiring basketball player wrote.

Quickly swooping in for the save, the 30-year-old athlete responded with a written note, saying, "I appreciate your concern and have spent the last 2 days talking to Under Armour about how we can fix the issue." Continuing the letter, the father-of-three went on to say, "I am going to send you the Curry 5's now and you will be the first kid to get the Curry 6."

pic.twitter.com/2Yhz69rysE

— gu-c (@guchawney) November 29, 2018

In a statement to VIBE, Dean Stoyer, VP, Global Brand Communications for Under Armour explained the shoes were intended to be worn by girls and boys.

"Thanks to Riley and Stephen, we’re correcting a simple yet critical error. We’ve actually offered Curry signature footwear in youth sizing for boys and girls since the initial Curry 1; however, labeling that youth sizing for “Boys” and not designating for boys and girls, was simply wrong," he said. "Beginning now and moving forward our youth sizes will be properly labeled on UA.com to reflect co-gender “Grade School” sizing, and on boxes beginning with the first youth sizes of the Curry 6 delivering this spring."

Working diligently to correct the mistake, Curry proceeded to invite the young fan to an event for International Women's Day in March.

Looks like everyone wins, including Riley and girls all over the nation.

READ MORE: Stephen Curry And Viola Davis To Executive Produce 'Emanuel' Doc On Church Shooting

Continue Reading

Top Stories