Jerry Purpdrank talks sneakers.

Social Media Week: Sneaker Talk With @JerryPurpdrank

@JerryPurpdrank's secret to his five million Vine followers is simple: find the funny in everything. While the 20-year-old Boston native pokes fun at all walks of ratchet life from relationships to busting the Nae Nae, his most popular 6-second bits showcase the life of a sneakerhead. Highlighting the lengths to which a shoe lover will go to protect his precious footwear, hyperbole and materialism make for a great social media time. But he’s just joking, right? -- Iyana Robertson

VIBE: How important are sneakers to someone’s overall flyness?
The number one thing that people look at are shoes, I think. Like, when you first see someone, you look at their shoes first. Well, from a guy. And then you by the outfit to see how fly someone is. I feel like the shoes are the base. Everything revolves around the shoe.

Which sneaker started you obsession with kicks?
The first pair I got was a pair of Jordan 9 Citrus, and I save up money to get those. It was so hard to get back then. The struggle was real when I was young [laughs]. So I could never get Jordans, Nikes or anything like that. But then I got a pair of these Jordan 9 Citrus, and it just changed everything. That’s when I was like, ‘Oh, man. I gotta get more pairs.’ There’s no going back.

Okay, so what separates a real sneakerhead from a fake one?
There are some people that are like, ‘I got these, these and these,’ but they don’t know the names, or if Jordan wore them or not. I think that’s what separates the sneakerheads. Like, I’d ask ‘Yo, what did you have on your feet today,’ and they’d say ‘Oh, I had some black and red 11’s on,’ instead of saying Bred 11’s. That’s where the line crosses.

So you have to know your official names and you have to know your sneaker history.
Yeah, you have to.

In your videos, you go to some pretty crazy ends to protect your kicks. What the craziest thing you’ve done to protect your sneakers in real life?
I remember I had this new pair of Supreme Foamposites, like brand new. They were expensive, and I loved them. I went to a party with them on, and everyone was just not caring about where they were stepping. So I took them off and put them around my shoulders, because no one was paying any attention to where they were standing.

You had your shoes off in the middle of a party?
Yeah, shoes off. And everyone was like, ‘What are you doing?’ But I had to protect them. I gotta keep them safe.

Wow. And what’s the craziest thing you’ve done to actually cop a pair?
I’ve camped out for a couple pairs. The longest I’ve waited was like 16 hours for a pair.

What pair was that?
I think it was the Bred 11’s.

You my friend, are crazy.

If you could pick a celebrity sneaker idol, who would you pick?
Damn, can I pick two? Second place would probably be The Game, and then first place would be DJ Khaled. The Game has a crazy Foamposite collection, like out of this world. I wish I could have a Foam collection like that. But DJ Khaled’s all-around game? He got all the exclusives, and everything that comes out before it even comes out. Way before they come out. So those are my two picks.

Give us a quick do’s and don’ts of being a sneakerhead.
A definite do is keep them clean. You gotta know your shoes too. Don’t ever be too cocky about the shoes you’re wearing. Don’t treat them like a regular pair of shoes that anybody can get. They’re really limited, so treat your shoes with respect. Don’t walk around in mud and rain in them. I’ve seen people literally walk through mud.

And do’s and don’ts as far as copping kicks?
If you’re camping out, don’t take a life for a pair of shoes [laughs]. Don’t do anything crazy that could put you away. It’s never worth it.

What are you top five kicks of all time?
Okay top five ever, no particular order though: Space Jam 11’s, Black Cement 3’s, Carmines, Bred 11’s and probably the He Got Game 13’s; [Jordan] did work in those shoes.

No non-Jordan picks?
Nah [laughs]. Not from me.

But what’s the fascination with Jordans? I mean, besides the fact that they’re connected to Michael Jordan.
Jordans just go with anything. I swear you can wear Jordans casual, and you can wear Jordans formal if you want. It’s just the go-to shoe. It’s just what everyone has grown up on too, since they’ve been around forever. Well since the 80’s. So you just have to get some J’s.

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Anna Wintour Addresses Backlash Over Underwhelming Kamala Harris 'Vogue' Cover Image

Vogue's editor-in-chief Anna Wintour has taken a moment to address the backlash surrounding the leaked cover image choice of Vice President-elect, Kamala Harris for their February 2021 print issue.

In an interview with The New York Times, the tenured fashion editor released a statement explaining her team's decision to go with the more casual photo of Harris dressed in a black blazer, black slacks, and a pair of black and white Chuck Taylor Converse sneakers. "Obviously, we have heard and understood the reaction to the print cover and I just want to reiterate that it was absolutely not our intention to, in any way, diminish the importance of the Vice-President-elect’s incredible victory," she says. "We want nothing but to celebrate Vice President-elect Harris's amazing victory and the important moment this is in America's history and particularly for women of color all over the world."

Wintour also brought up how both parties—Vogue's editorial staff and Harris' team—did not come to a collaborative decision prior to the revealing of the print cover image, one that Harris' squad was reportedly not expecting.

"There was no formal agreement about what the choice of the cover would be, and when the two images arrived at Vogue, all of us felt very, very strongly that the less formal portrait of the vice president-elect really reflected the moment that we were living in, which we were in the midst, as we still are, of the most appalling pandemic that is taking lives by the minute," she clarified. "We felt to reflect this tragic moment and global history, a much less formal picture, something that was very, very accessible and approachable and real, really reflected the hallmark of the Biden-Harris campaign and everything they're trying to, and, I'm sure, will achieve."

Although the initial, underwhelming image was leaked as the official print cover, Vogue revealed the more fitting image of Harris wearing a powder blue suit as a digital cover on Sunday morning (Jan. 10). Tyler Mitchell, the young Black photographer commissioned for the cover shoot, posted this version along with another. According to The Times, Vogue is considering printing the formal version as a second edition.

Meanwhile, many Harris supporters are pushing for every woman to dress casually like the vice president-elect in honor of her on Inauguration Day. "My cousin BeBe @bernadettemarsh sent this to me," wrote Ms. Tina Knowles-Lawson under her Instagram post. "She asked that every woman dress like this on Inauguration Day to honor Vice President-elect Kamala Harris. Jeans, blazer, Converse tennis shoes, pearls. I think it is a great idea! I will do it! What do y'all think ?"

The cover on the left (with the Chuck Ts) had no business being selected or even offered as an option.

This speaks volumes of how you view our Madam Vice President.

— Adrienne Lawrence (@AdrienneLaw) January 10, 2021

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Naomi Osaka of Japan celebrates a point in her quarter final match against Kiki Bertens of the Netherlands during day five of the 2020 Brisbane International at Pat Rafter Arena on January 10, 2020 in Brisbane, Australia.
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Naomi Osaka Named Louis Vuitton's Newest Brand Ambassador

Tennis star Naomi Osaka is stepping into her luxury fashion bag as the newest ambassador for Louis Vuitton.

The U.S. Open champion will be featured in the fashion house's Spring 2021 campaign, photographed by the French brand’s Artistic Director of Women’s Collections, Nicolas Ghesquière. Donning a multi-colored dress with a small travel-friendly handbag, the Vogue January 2021 cover star serves vibrant athleisure with a splash of opulent swag.

“Aside from tennis, my most treasured passion is fashion, and there is no brand more iconic than Louis Vuitton,” she said in a press release. “It is such an honor to work with Nicolas—he’s a designer I admire so much and we share a mutual love of Japanese culture and style. To become a global brand ambassador is truly a dream come true for me.”


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Making statements by way of fashion was Osaka's mission in 2020, whether sweating on the tennis court or simply being expressive on social media. The Japanese-Haitian-American athlete is featured on Vogue's January 2021 cover, making her the second tennis player to be spotlighted by the 128-year-old publication after Serena Wiliams. Inside she talked about the importance of using her stardom to spread an important message.

"I always grew up with a little bit more Japanese heritage and culture, but I’m Black, and I live in America, and I personally didn’t think it was too far-fetched when I started talking about things that were happening here."

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Beyonce Knowles-Carter attends the European Premiere of Disney's "The Lion King" at Odeon Luxe Leicester Square on July 14, 2019 in London, England.
Gareth Cattermole/Getty Images for Disney

Beyoncé Says She’s Focused On “Joy,” Shares How 2020 Changed Her Life

Beyoncé posed for three separate covers for the December 2020 issue of British Vogue. The covers debuted on Friday (Oct. 30), and were shot by 21-year-old Kennedi Carter, the youngest photographer in history to shoot a British Vogue cover.

In a rare interview with British Vogue editor-in-chief Edward Enninful, Bey shares how 2020 changed her life. “It would be difficult to experience life in a pandemic and the current social unrest and not be changed,” she says. “I have learnt that my voice is clearer when I am still. I truly cherish this time with my family, and my new goal is to slow down and shed stressful things from my life.

“I came into the music industry at 15 years old and grew up with the world watching, and I have put out projects non-stop. I released Lemonade during the Formation World Tour, gave birth to twins, performed at Coachella, directed Homecoming, went on another world tour with Jay [Z], then Black is King, all back to back. It’s been heavy and hectic. I’ve spent a lot of time focussing on building my legacy and representing my culture the best way I know how. Now I’ve decided to give myself permission to focus on joy.”


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British Vogue December 2020

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A post shared by Beyoncé (@beyonce) on Oct 30, 2020 at 10:14am PDT


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A post shared by Beyoncé (@beyonce) on Oct 30, 2020 at 10:17am PDT

Elsewhere in the issue, which , hits newsstands on Nov. 6, Queen Bey speaks about her mission to elevate Black voices, and how becoming a mother changed her outlook, particular after welcoming her first child (Blue Ivy Carter) and giving birth to a son. “After having my son, Sir Carter, I felt it was important to uplift and praise our boys and to assure that they grow up with enough films, children’s books and music that promote emotional intelligence, self-value and our rich history. That’s why [Black is King] is dedicated to him.”

In other Bey news, the adidas x Ivy Park “Drip 2” collection debuted on on Thursday (Oct. 29), and in Adidas stores on Friday (Oct. 30). Needless to say, the online portion nearly sold out within minutes.

The lot includes women’s, men’s and gender neutral clothing options that includes cozy, oversized, and cropped hoodies, figure-hugging biker shorts, tights, bodysuits, sneakers, hats, socks, and more. The line comes in coral, canary, azure, honey, and dark green color pallets, and is available in plus sizes.

See photos below.


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A post shared by Beyoncé (@beyonce) on Oct 29, 2020 at 5:59am PDT


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