The Ice Queen Herself, Anna Wintour, Takes On The ALS Challenge


If you haven’t heard of the ALS challenge you clearly have been disconnected from society. The viral effort to support and raise money for those who suffer from the nerve cells disease has been tremendous—a true call to service.

So much so that, fashion’s gatekeeper Anna Wintour, got in on the action when her daughter Bea Shaffer challenged her to dump a bucket of ice water on her head in support of the disease. What a coincidence, the proclaimed ice queen herself takes on the ALS ice bucket challenge.

Watch as Wintour accepts the viral challenge in the name of charity.